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  • Product | BrandNewGame
    more detail to the playing field It let s you experience the possible effects of your actions in a virtual logistic air cargo game My first thoughts at the time where that the final game of the SmartGate project would be a sort of RUSE Sim City Logistic Tycoon in an air cargo environment where the player needs to build up a solid business like the game Jones if people remember the 90 s The main purpose of the game is to manage your air cargo business in a efficient safe and reliable way This means that depending on the sort of cargo it s destination and the reputation of the trucker you make decisions to either do the job or don t and if there is a risk involved that you manage that risk to your best ability e g either employing specialist staff or having each shipment checked by Customs We also enclosed some minigames in the so called e learning section where we challenge players on specific knowledge about exceptional situations and dilemma s Besides this we also included a badges system The more efficient you are planes leave the airport 100 full or if you always check your cargo you will receive badges and upgrades The best thing to have in Air Cargo is an AEO status Authorized Economic Operator which means you are a reliable party within the chain And of course there is a leader board where you can check your score I challenge everyone to play the game and let me know what you think You can play it here http www smartgatethegame nl game2 RESULTS GAME 1 The results of the first game where quite impressive by the way There are about 2 000 people active in the Air Cargo sector around

    Original URL path: http://www.brandnewgame.nl/category/product/ (2015-12-02)
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  • Promotion | BrandNewGame
    advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Nissan uses game Grand Turismo to find talent for their Raceteam Maybe you are one of the 90 000 Gran Turismo 5 players that participated in the online cup facilitated by PlayStation and Nissan If not you missed a chance of a lifetime if you like cars tarmac and speed Nissan introduced their 370Z in GT5 and challenged all players to participate in their cup on a specially designed circuit within the game with the ultimate prize driving for the Nissan team in the 24 hours of Dubai Two young lads Thomas and Edwin won the Dutch challenge on the Roosendaal circuit last week and will therefore take part in the European final on Silverstone How is that for turning virtual experience into real life action I think Nissan does a great job to promote their brand amongst 90 000 young and eager car lovers and will definitely benefit from this excellent brand promotion There were six regions in total

    Original URL path: http://www.brandnewgame.nl/category/promotion/ (2015-12-02)
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  • Research | BrandNewGame
    terrific entertainment experiences in our industry make it possible for people of all ages to enjoy games at home or on the go and the creativity of our developers and publishers leads to an ever expanding variety of video games to choose from in both digital and physical formats The survey also found that parents remain highly involved in their children s game play and see several benefits of entertainment software Forty five percent of parents report playing computer and video games with their children at least weekly and nine out of ten parents pay attention to the content of the games their children play In addition 68 percent of parents believe that game play provides mental stimulation or education 57 percent believe games encourage their family to spend time together and 54 percent believe that game play helps their children connect with their friends Other findings of the survey include The average game player is 37 years old while the average game purchaser is 41 years old Sixty five percent of gamers play games with other gamers in person More than half 55 percent of gamers play games on their phones or handheld devices Eighty six percent of parents are aware of the Entertainment Software Rating Board rating system and 98 percent of these parents are confident in the accuracy of the ratings Parents are present when games are purchased or rented 91 percent of the time and Consumers spent 25 1 billion on game content hardware and accessories in 2010 The research for the 2011 Essential Facts About the Computer and Video Game Industry was conducted by Ipsos MediaCT and is the most in depth and targeted survey of its kind gathering data from almost 1 200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software The Entertainment Software Association is the U S association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles handheld devices personal computers and the Internet The ESA offers services to interactive entertainment software publishers including a global anti piracy program hosting the E3 Expo conducting business and consumer research representing the video game industry in federal and state government relations First Amendment and intellectual property protection efforts For more information please visit www theESA com Posted in consumer Research No Comments Posted by admin on Thursday June 9th 2011 New Distimo research is out I am still wondering why brands are still hesitating to start developing cool branded games for the world My book A brand new playground clearly states all the possibilities to create cool concepts for consumers Also my research shows that gamers are very much open for brand interaction hence the 600 000 Nespresso fans on Facebook and over 11 million for Victorias Secret Again the most downloaded applications free as well as paid applications are GAMES Surprise surprise Of course it s the

    Original URL path: http://www.brandnewgame.nl/category/research/ (2015-12-02)
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  • Serious Game | BrandNewGame
    smallest possible group preferably a maximum of three people including the budget owner and or CFO Don t let your client get involved creatively It is not their expertise to come up with a good game concept it s yours so fight them off your turf or it will become too complex Keep the pace going and force decision making during milestone meetings Employees of big companies tend to involve loads and loads of collegues and every person has his own opinion about all sorts of stuff and expertise Manage this well and you will be happy To give you an insight in the concepts we have proposed it varied from playing the mean manager giving you the opportunity to use every trick in the book to become the biggest and best company of the country serving you scenario s and dilemma s in which you have to choose between the easy way that would make more profit for the company and becoming filthy rich and the hard way that involved more tenderness devil versus angel In this way we wanted to challenge employees to explore multiple roads towards the same goal and let them experience how this would effect their sense of righteousness and fairness scoring points for revenue and reputation integrity Unfortuntely this proposal was canned out of fear Another idea was to build a TV show with all sorts of dilemma s and questions to focus more on knowledge A fairly one dimensional concept comparable to the current e learning stuff that we hate Eventually we ve created a quiz kind of game where your goal is to become a Zuperhero setting the right example for the company and co workers It will be a mix of knowledge based questions and dilemma based scenario s with specific mechanics It should be cool I expect this game to go live in September this year and then it has been 18 months since we pitched the idea to our client but believe me I will be very happy let you know what we ve done by then Concluding I can say from my experience that running serious gaming projects is mostly about managing expectations involving experts from within the company making them feel important enough to share their expertise as well as keeping them distant enough by showing yours Posted in Serious game No Comments Posted by admin on Friday May 11th 2012 Re mission Revisited Fighting Cancer By Morton Geertsen Reading a book can be like following a path of unique field knowledge and insights I remember discovering the strange fields of math or learning about the rules of creation in 3d programs However although a book interacts with you in terms of its ideas which challenges you you remain a relatively passive participant This affects the learning process which are at the risk of being weakened as the participant quickly and easily can lose motivation After all the initial motivation that makes a person open a book watch a TV program or listen to the radio might change Leaving the participant with no reasons for continuing the learning process A Brand New Playground gives life to the idea that the best games succeed in creating a highly beneficial learning curve by making the participant engage in the process and thus wake up A Brand New Playground proposes Where watching a movie is a relaxing activity where you can lean back or even slump on the couch you are a passive participant a game generally requires active consumer participation and generates a high level of involvement stronger yet the person playing the game even dictates the course and outcome of the game The above quote meets further scientific backup stating that indeed game offers a unique way of learning which potential is hidden in its ability to involve players Active involvement in video game play sparks positive motivation in a way that watching and hearing information does not says Steve Cole Ph D Vice President of Research and Development at HopeLab professor of medicine at the University of California Los Angeles and co author of the article He continues All participants in the study received the same information It was the active participation in gameplay that made the big difference in motivation This study helps refine our recipe for success in harnessing the power of play in the service of health This statement is part of a study investigating the effect of a new serious game called Re Mission targeted young cancer patients In Re Mission players pilot a nanobot named Roxxi as she travels through the bodies of fictional cancer patients destroying cancer cells battling bacterial infections and managing side effects associated with cancer and cancer treatment As the most essential finding this study shows how reward related activation is associated with a shift in attitudes and emotions that has helped boost players adherence to prescribed chemotherapy and antibiotic treatments in a previous study Check out the video below to get a first hand impression and initial opinion on how well the concept has been carried out The study compared brain scans in 57 people who were randomly assigned to actively play Re Mission or to passively watch the same recorded game play similar to watching a movie with the exact same information but no direct participation in the game play events Results of functional magnetic resonance imaging FMRI showed that neural circuits implicated in reward activated strongly while players were actively playing Re Mission but not when they were resting or when other players passively observed the same game play events The article on PRWeb com despite its slightly exaggerated nature gives some relevant insights This and other recent studies could prove a change in how both game developers and health care professionals think of games as a learning tool As a growing body of research data shows that digital games can positively alter the players attitude and behavior the interest and realized potential of serious

    Original URL path: http://www.brandnewgame.nl/category/serious-game/ (2015-12-02)
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  • Social Media | BrandNewGame
    Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Games still the most popular apps on smart phones Research done by Nielsen amongst 4 000 US Smartphone users shows that games are still the most popular downloads Interesting to see that social networking websites Facebook Twitter I guess are more popular than communication apps like Voice over IP Skype and Instant Messaging MSN Also the weather and news is high in the list The charts speak for themselves I guess Posted in Apple game iPad iPhone iPod Mobile Research Social media No Comments Posted by admin on Wednesday September 15th 2010 Jeroen de Bakker en Mary Hoogerbrugge about Brand Programming Dutch only sorry Jeroen de Bakker en Mary Hoogerbrugge over Brand Programming from MGvandenBroek on Vimeo Posted in Interview Social media 2 Comments Posted by admin on Friday August 6th 2010 TED TV games are everywhere Jesse Schell More people playing FarmVille than there are Twitter accounts The iPhone is a Swiss army knife Converged technology only works in pocket size that s why the i Pad sucks According to Schell And what about the new Ford that contains a minigame The less gas you use the bigger the virtual tree on your display grows Games are everywhere Video down below Wii Games E3 2010 Guitar Hero 5 Posted in Apple Facebook inspiration Social media talks 1 Comment Posted by admin on Sunday May 9th 2010 Brand New Game Digital Interactive Branding The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape Brand New Game Digital Interactive Branding View more presentations from Bart Hufen BrandNewGame Posted in consumer inspiration Presentation Social media Trends No Comments Posted by admin on

    Original URL path: http://www.brandnewgame.nl/category/social-media/ (2015-12-02)
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  • Talks | BrandNewGame
    voor serious games besloten sessie Universiteit van Amsterdam NL 7 10 2015 workshop project management productie van serious games besloten sessie Amsterdam Dance Event ADE NL 15 10 2015 hier leidt ik een panel discussie over music for games and other media open sessie voor Ade bezoekers Bosnia Agile Day Sarajevo 17 10 2015 presentatie hoe game mechanieken organisaties kunnen helpen meer agile en responsive te worden open sessie Agile in Africa Ghana Accra presentatie hoe game mechanieken organisaties kunnen helpen meer agile en responsive te worden open sessie Inzet op maat NL 3 11 2015 presentatie over gamification en voorbeeld projecten inschrijven via de website van de organisatie Tomorrow At Work 10 11 2015 workshop twee GameStorm workshops om organisaties te helpen doelstellingen te bepalen obstakels te benoemen en Top 9 stop start acties te verzinnen om echte vooruitgang te boeken HRM het onderwijs NL 17 11 2015 presentatie over gamification en voorbeeld projecten inschrijven via de website van de organisatie HR Goes digital NL 19 11 2015 presentatie over gamification en voorbeeld projecten inschrijven via de website van de organisatie De meeste sessies gaan over de inzet van gamification serious games en game thinking binnen veranderprocessen zoals we het toepassen bij opdrachtgevers als Fontys Hogescholen Foot Locker Europe NN Group wereldwijd en Vodafone We focussen ons als organisatie immers op de impact van game mechanieken op het gedrag van mensen meestal medewerkers als aanzet tot verandering De sessies in Bosnië en Ghana gaan vooral over de progressie loop uit mijn nieuwe boek 2016 Laat op je werk spelen waar Bart al eerder over heeft gepubliceerd We hopen je tegen te komen op één van de genoemde events We krijgen vaak een beperkte aantal vrijkaarten dus schroom niet om hierom te vragen via Eva Brutalen hebben de halve wereld toch Posted in Events talks No Comments Posted by bart on Monday September 28th 2015 Great presentation on Gamification it s not lipstick on a pig Skip the short intro and jump to Chief Scientist JP Rangaswami from Salesforce com Watch live streaming video from readwriteweb at livestream com It really starts getting interesting after 20 minutes when he starts talking about the 4 drivers people have 1 Acquire 2 Defend 3 Bond 4 Learn And the way he sees these elements in game genres divided in hearts spades diamonds and clubs I can see the following comparisons based on our most essential drivers 1 Acquire greed posses collect own badges 2 Defend need for safety a roof over our heads safety clothing protection food etc 3 Bond social sharing relations interaction CRM Cooperative gameplay teams network 4 Learn skills competences knowledge developing personality rewards level up XP progress etc A lot of inspiration for my next book and a job I am currently working on Posted in Gamification talks No Comments Posted by admin on Wednesday June 29th 2011 Gaming is the next mass medium Watch live streaming video from adage at livestream com Posted in talks No Comments

    Original URL path: http://www.brandnewgame.nl/category/talks/ (2015-12-02)
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  • Theory | BrandNewGame
    is simply the opportunity to begin again this time more intelligently I am going to read the thesis now and I promise you will soon see a post here including the summary of the effects of games as an internal communications tool Laat op je werk spelen A Business Playground playatwork workinplay Posted in Theory No Comments Posted by admin on Thursday May 3rd 2012 Mihaly Csikszentmihalyi Creativity fulfillment and flow Game flow theory explained by the master himself Posted in Presentation Theory No Comments Posted by admin on Tuesday August 31st 2010 Pac Man key learnings and the vision of Mr Iwatani A small introduction of Mr Iwatani he has been working for Bandai Namco we always say Namco Bandai for 30 years as producer of more than 50 different games from Arcade games to Nintendo and PlayStation He started teaching game design at the University in 2007 The first question I dared to ask to the God that created Pac Man and many more games at Namco like Time Crisis and Ridge Racer was What makes a good game a great game His first reply was Did you analyze Pac Man With a big smile on his face I told him I did but I would rather hear the arguments from the creator of Pac Man than from myself a guy that just wrote a book about games as a marketing tool He laughed and replied A good game needs to be really really easy to understand If the goal of the game is not clear instantly people will not play it If you have to explain the rules through a demo or tutorial people will be likely not to play it If someone has to explain the rules to you you will not want to play it Pac Man is easy to understand you know what to do as soon as the countdown hits GO The game also contains many psychological elements in one environment The labyrinth is always easy to comprehend and not too complex Eating the cookies the big dots enables the player to eat the ghosts instead of the other way around which makes the players feel good Being able to escape through the side doors gives a feeling of being able to escape And finally when Pac Man gets caught by the ghosts the game will be slightly easier for a short period of time This encourages the player after failing It surprised me that so many psychological elements were deliberately put in the game already 30 years ago when games were just emerging My second question was what IS the Pac Man character actually Is he a moon a pizza missing a slice or what The answer to that question was he is a nice happy guy that likes to eat There were also variations in games where he could eat bad things like nuclear weapons The third question I asked was how Mr Iwatani sees games as a marketing tool and

    Original URL path: http://www.brandnewgame.nl/category/theory/ (2015-12-02)
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  • Trailer | BrandNewGame
    November 2011 October 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video DJ Hero 2 Tiësto Trailer DJ Tiesto The Netherlands features in the new DJ Hero game DJ Hero 2 Posted in game Music Trailer 1 Comment Posted by admin on Thursday August 5th 2010 Pulse The Game trailer Dutch DJ Ferry Corsten s music in a game target blank Posted in game Music Trailer No Comments Posted by admin on Wednesday June 30th 2010 Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0

    Original URL path: http://www.brandnewgame.nl/category/trailer/ (2015-12-02)
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