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  • Blog | BrandNewGame - Part 3
    3 stappen te doorlopen Business Loop Model GameStorm en het invullen van de Gamification Canvas Hierbij vast een tipje van de sluier van hoofdstuk 1 De BLM Business Loop Model Ik geloof dat het runnen van een organisatie in het meest wenselijke geval een eeuwigdurend proces is Terwijl de meeste business models een eenmalige invuloefening lijken te zijn Daarom heb ik dit model ontwikkeld dat uitgaat van 4 dominante processen die elke organisatie zou moeten nastreven Eén van die processen is verbeteren Bij de meeste organisaties is after sales of support een eindafdeling Mijn overtuiging is dat dit proces GEEN AFDELING input zou moeten leveren voor het opnieuw bedenken van aanverwante producten of features Als je behoefte hebt om te reageren op dit model doe dat dan hieronder of via Twitter BartHufen Gamification Waar ik concreet naar op zoek ben is het volgende Welke handelingen moeten medewerkers verrichten om tot de meest waardevolle bijdragen te komen tot het bedenken maken verkopen en verbeteren van producten of diensten Het gaat dus om wat moeten medewerkers gaan DOEN per proces en welke vaardigheden hebben ze daarvoor nodig per hoofdproces en subproces Hieronder heb ik wat mensen moeten doen reeds ingevuld Nu nog 3 of 4 vaardigheden per sub proces tactische laag Aan u Geplaatst in Digital plaats een reactie Room Racers Game How cool is this A virtual real racing game using the Kinect Camera and a beamer I saw this project during the BrightDay in Pakhuis de Zwijger Check out the vid Geplaatst in Digital plaats een reactie Verborgen geheim in boek Laat met je merk spelen Omdat bij mijn weten nog niemand het heeft opgemerkt ga ik nu na drie jaar een leuk geheim ontdekken uit mijn boek Laat met je merk spelen klik op de video hieronder en zie het resultaat als je het boek bekijkt terwijl je de pagina s van achter naar voren euh tja hoe heet dat wat je dan doet Geplaatst in Laat met je merk spelen plaats een reactie Event Laat op je werk spelen By exception a posting in Dutch Inmiddels ben ik begonnen met het plannen van een nieuw boek Laat op je werk spelen Omdat ik graag input wil van Learning Development en HR professionals nodig ik je uit om gratis naar de inspiratiesessie te komen tijdens Festival of Games in Amsterdam op woensdag 24 april Daar zullen twee opdrachtgevers hun case presenteren waarvan de resultaten om te smullen zijn Verder zou ik graag vernemen wat jouw top 5 HR uitdagingen zijn binnen de organisatie waar je voor werkt Komt dus allen in grote getallen Het trainen van personeel is kostbaar en het resultaat is niet altijd helder Sterker nog uit onderzoek blijkt dat het effect binnen enkele weken al is uitgedooft Games worden als trainingsmiddel steeds vaker succesvol toegepast Deze games worden ontwikkeld voor bijvoorbeeld het opleiden van personeel op het gebied van sales compliance HR brand awareness etc Serious gaming gebruikt spelbeleving om bewustwording en verandering van houding en

    Original URL path: http://www.brandnewgame.nl/blog/page/3/ (2015-12-02)
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  • Blog | BrandNewGame - Part 4
    our DNA whether it be political games taunting games sexual games learning games it s all gameplay on this playground we call earth Geplaatst in Innovation Serious game plaats een reactie Recruitment through games This Danish company was looking for good front end developers Of course these guys like to play games as well so they started an in game promotion with posters in the free online game Team Fortress 2 Check the video to know how it worked and how many applications they got Of course the american army has been doing so since 2005 and it has proven to be their most effective tool to find new recruits You can read more about that on my blog here http gamingandbranding blogspot nl search q america army Geplaatst in ingame advertising plaats een reactie Gran Turismo Academy Cup Winner is Belgian Six PlayStation gamers race Nissan 370Zs as part of WEC at Silverstone Winner now embarks on intensive Driver Development Program before racing at Dubai 24H Monday 27 August 2012 Belgian competitor Wolfgang Reip emerged victorious from over 830 000 European Gran Turismo gamers when he was crowned Nissan PlayStation GT Academy champion today at Silverstone The 25 year old student from Lachutel will return to the UK shortly to embark on an intensive Driver Development Programme preparing him to race in the demanding Dubai 24 Hours in January in a Nissan 370Z GT4 car The denouement of the gamer to racer competition was held as part of the World Endurance Championship WEC round at Silverstone fittingly where former GT Academy champions Lucas Ordoñez and Jordan Tresson are racing in Nissan powered LMP2 cars The six final competitors raced on the world famous Grand Prix circuit in identical Nissan 370Zs Starting from pole position Wolfgang held off a challenge from second placed Andrea Cosaro and pulled out an unassailable lead to take the chequered flag After a long judges deliberation when all of the data from the intensive week of driver training and each drivers future potential were considered Reip was eventually announced as GT Academy 2012 European champion and took the top step of the podium at Silverstone This is the most amazing day of my life said an emotional Wolfgang It is incredible just incredible I cried on the podium because there was so much emotion It has been such a long week There were so many different challenges and so much to learn and experience To come out at the end of it as the winner out of so many people who took part on Gran Turismo is just unbelievable I was confident in the race I really wanted to win it It was quite amazing It was a very difficult track because of the rainy conditions There were constant changes corner after corner the track got wetter in some parts and drier in others I had the race under control Andrea tried to pass me going into copse but I knew I could re pass

    Original URL path: http://www.brandnewgame.nl/blog/page/4/ (2015-12-02)
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  • Blog | BrandNewGame - Part 5
    the ventilation shaft Eventually they all got out by climbing throughout the hole they dug climbed up the heating pipes and gone No one knows if they survived the mile swimming to the main land since they were never found again A picture of the arrival at Alcatraz Island Originally build as a military prison during America s Civil War Tags alcatraz experience Geplaatst in Events 1 reactie Key Learnings about Serious Game projects After writing the Dutch version of A Brand New Playground Laat met je merk spelen in 2009 I was fortunate enough to get involved in some pretty cool and prestigious serious game projects and I never left the scene ever since Projects I was involved in together with IJsfontein I was merely just a consultant involved challenges like change management internal branding ABN Amro and giving companies insight in the logistic consequences of both air and waterfreight Air Cargo Netherlands Schiphol Airport and Port of Amsterdam Now three years later I found that the hardest part is not just translating the essence of the problem into a cool and effective game concept but to get all parties involved determine the Decision Making Unit within the organization and actually getting the job done One of the recent projects I have done involve an organization of 2 500 people and I started this project about a year ago Their challenge is to teach all their employees the potential consequences of their actions and behavior induced by the recently released code of conduct In banking terms this is called compliance We ve proposed multiple concepts to the Decision Making Unit that exists of 8 different people from 5 different departments Finance Communication Legal Human Resources Risk Control Management and after 7 months we still haven t started production Why Mostly fear and too many people involved I guess A serious game has so many aspects that on one hand you want to involve enough people to get the right information and the right clearance On the other hand you don t want to make them feel that they can actually determine what s going to be leading in the gameplay This is a sensitive and challenging task for the producer of the game The key learnings in this project were the following Downsize the DMU to the smallest possible group preferably a maximum of three people including the budget owner and or CFO Don t let your client get involved creatively It is not their expertise to come up with a good game concept it s yours so fight them off your turf or it will become too complex Keep the pace going and force decision making during milestone meetings Employees of big companies tend to involve loads and loads of collegues and every person has his own opinion about all sorts of stuff and expertise Manage this well and you will be happy To give you an insight in the concepts we have proposed it varied from playing

    Original URL path: http://www.brandnewgame.nl/blog/page/5/ (2015-12-02)
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  • Blog | BrandNewGame - Part 10
    weekly and nine out of ten parents pay attention to the content of the games their children play In addition 68 percent of parents believe that game play provides mental stimulation or education 57 percent believe games encourage their family to spend time together and 54 percent believe that game play helps their children connect with their friends Other findings of the survey include The average game player is 37 years old while the average game purchaser is 41 years old Sixty five percent of gamers play games with other gamers in person More than half 55 percent of gamers play games on their phones or handheld devices Eighty six percent of parents are aware of the Entertainment Software Rating Board rating system and 98 percent of these parents are confident in the accuracy of the ratings Parents are present when games are purchased or rented 91 percent of the time and Consumers spent 25 1 billion on game content hardware and accessories in 2010 The research for the 2011 Essential Facts About the Computer and Video Game Industry was conducted by Ipsos MediaCT and is the most in depth and targeted survey of its kind gathering data from almost 1 200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software The Entertainment Software Association is the U S association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles handheld devices personal computers and the Internet The ESA offers services to interactive entertainment software publishers including a global anti piracy program hosting the E3 Expo conducting business and consumer research representing the video game industry in federal and state government relations First Amendment and intellectual property protection efforts For more information please visit www theESA com Geplaatst in consumer Research plaats een reactie Nissan uses game Grand Turismo to find talent for their Raceteam Maybe you are one of the 90 000 Gran Turismo 5 players that participated in the online cup facilitated by PlayStation and Nissan If not you missed a chance of a lifetime if you like cars tarmac and speed Nissan introduced their 370Z in GT5 and challenged all players to participate in their cup on a specially designed circuit within the game with the ultimate prize driving for the Nissan team in the 24 hours of Dubai Two young lads Thomas and Edwin won the Dutch challenge on the Roosendaal circuit last week and will therefore take part in the European final on Silverstone How is that for turning virtual experience into real life action I think Nissan does a great job to promote their brand amongst 90 000 young and eager car lovers and will definitely benefit from this excellent brand promotion There were six regions in total amongst them were Germany Austria France Switzerland Great Britain Ireland Spain Portugal and Italy The Netherlands Each territory supplies two contestants so

    Original URL path: http://www.brandnewgame.nl/blog/page/10/ (2015-12-02)
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  • Blog | BrandNewGame - Part 18
    this in my opinion a Visually Adapted branded game of Air Hockey sponsored by Grolsch Ideal for some easy gameplay while drinking some pints with your friends or on your own while waiting for your friends I guess the game will become harder and harder the more you drink Geplaatst in advergame iPhone Mobile 2 reacties Dutch Government supporting gaming industry 3 years 2g tthere Dutch Games go Global Major Participation of the Dutch Gaming Industry at the GDC The Worlds Main Meeting Point for the Gaming Industry Dutch Game Developers have become Masters in building International Illustrious Games On account of Continuing Growth the Dutch Government has Anchored a three year commitment supporting International Expansion and Profiling the Dutch Gaming Industry 2g tthere Dutch Games Go Global is a Collaboration of the Dutch Government various Industry Representatives Regional and National Governments Knowledge Institutes and the Industry 2g tthere Dutch Games Go Global will make its first international appearance with the Holland Pavilion at the GDC 2009 in San Francisco Gaming Alive and prosperous in Holland As a Small and Enterprising Country Holland has always been very Internationally Oriented Dutch Game Industry has profiled itself Globally and Prominently in the Last Decade Dutch Game Developers have proved themselves to be Top Players in the Gaming Industry Dutch Industry Facts Even the Dutch themselves are pretty hooked on Playing 72 of the Dutch population spend 4 9 hours per week playing games The Dutch Gaming Industry has a Growth Rate that is 50 higher than any other Industry in Holland Approximately 250 Organizations and 2500 Individuals are involved in the Dutch Gaming Industry The estimated Market Value of the Dutch Gaming Industry will represent 350 Million Euro in 2012 The Next Step Since the GDC is the Main Meeting Point of

    Original URL path: http://www.brandnewgame.nl/blog/page/18/ (2015-12-02)
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  • Ziggo Compliance Game 01_Logo – BrandNewGame
    Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17 RT parauleira The gamification Daily is out https t co PASLPj0mUJ Stories via JJBaybee BartHufen https t co

    Original URL path: http://www.brandnewgame.nl/bizz/projecten/ziggo-compliance-game/01_logo/ (2015-12-02)
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  • Ziggo Compliance Game 05_Vraag3 – BrandNewGame
    Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17 RT parauleira The gamification Daily is out https t co PASLPj0mUJ Stories via JJBaybee BartHufen https t co

    Original URL path: http://www.brandnewgame.nl/bizz/projecten/ziggo-compliance-game/05_vraag3/ (2015-12-02)
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  • Ziggo Compliance Game 08_Shop – BrandNewGame
    Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17 RT parauleira The gamification Daily is out https t co PASLPj0mUJ Stories via JJBaybee BartHufen https t co

    Original URL path: http://www.brandnewgame.nl/bizz/projecten/ziggo-compliance-game/08_shop/ (2015-12-02)
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