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  • Laat op je werk spelen | BrandNewGame
    grote getallen Het trainen van personeel is kostbaar en het resultaat is niet altijd helder Sterker nog uit onderzoek blijkt dat het effect binnen enkele weken al is uitgedooft Games worden als trainingsmiddel steeds vaker succesvol toegepast Deze games worden ontwikkeld voor bijvoorbeeld het opleiden van personeel op het gebied van sales compliance HR brand awareness etc Serious gaming gebruikt spelbeleving om bewustwording en verandering van houding en gedrag te bewerkstelligen waarbij de speler in een veilige omgeving kan experimenteren en fouten mag maken Games bevorderen actief leren learning by doing binnen een relevante en veilige context Bart Hufen auteur van het boek Laat met je merk spelen toont tijdens deze sessie op het congres Festival of Games aan de hand van drie projecten samen met opdrachtgevers hoe games succesvol worden ingezet als trainingsmiddel voor verandermanagement bij ABN Amro en Schiphol Airport en als middel om upselling cross selling te verbeteren bij Ziggo Games zijn zeer geschikt omdat ze inhaken op onze basis motivaties als competitie Het spelen van een game vereist 100 aandacht alles is meetbaar en boven 1 000 medewerkers is de inzet van een game voor gedragsverandering zeer kosten efficiënt Bovendien stimuleer je leren van verplicht naar vrijwillig doordat games gebruik maken van intrinsieke motivatie De resultaten bij diverse opdrachtgevers waren dat tot 70 van de medewerkers de games gemiddeld tot 3 keer toe vrijwillig speelde Gratis inspiratie en praktijk cases op 24 april 2013 Programma 9 30 uur Inloop 10 00 uur Inleiding Bart Hufen 10 20 uur Case KPN i s m IJsfontein 10 40 uur Case ABN AMRO Dick Krikke 11 00 uur Q A 11 30 uur Einde en koffie Locatie De Overkant Gedempt Hamerkanaal Amsterdam Noord Aanmelden via deze link Posted by bart on Friday March 15th 2013 leave a reply Name

    Original URL path: http://www.brandnewgame.nl/2013/03/event-laat-op-je-werk-spelen/ (2015-12-02)
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  • SAM 13 Marketing Event – Keynote Bart Hufen sam-13 – BrandNewGame
    Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17 RT

    Original URL path: http://www.brandnewgame.nl/2012/12/sam-13-marketing-event-keynote-bart-hufen/sam-13/ (2015-12-02)
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  • State of the Art Marketing Event | BrandNewGame
    to understand them Although they can be peculiar sometimes they are and will be your new employees customers and clients Learn about them and their way of marketing and communication at the State of the Art Marketing Event on the 25th of January 2013 Organized by the students of this generation With game changing themes such as employer branding scent marketing and co creation For more information go to www sam2013 nl For those of you who missed me and want to see me I will be the keynote speaker and talk about Games as a marketingtool PS The picture above was the first hit I got when typing Sam13 into the Google search box Apparently Sam the girl in the picture I presume has uploaded at least 13 pictures of herself on her blog The event I am talking about is visualized below moehahaha Posted by bart on Thursday December 20th 2012 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648

    Original URL path: http://www.brandnewgame.nl/2012/12/sam-13-marketing-event-keynote-bart-hufen/ (2015-12-02)
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  • Alcatraz Prison – An Epic Experience! IMG_5550 – BrandNewGame
    Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17 RT parauleira

    Original URL path: http://www.brandnewgame.nl/2012/05/alcatraz-prison-an-epic-experience/img_5550/ (2015-12-02)
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  • Alcatraz | BrandNewGame
    gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Alcatraz Prison An Epic Experience Talking about an epic experience I went a few days early to San Francisco to spend some time on my own before the business tour through Silicon Valley with a Dutch delegation started Check out the pictures below and the video of my visit to notorious prison Alcatraz where Al Capone was at home for four years from 1934 1938 Americans really know how to build up an experience From waiting in line for 30 minutes before the boattrip starts you can read some more about the prison through a brochure and interactive installations and have your picture taken before a backdrop image of the island Interactive installations throughout the waiting area made waiting less annoying In Dutch I call this a wacht verzachter in English you could call it a Wait watcher During the boat trip the brochure sounds through the speakers On the island itself you can watch a 17 minute film about the island comparable content of the brochure and do an interactive audio tour of about 40 minutes explaining you all the different areas and stories that took place even explaining how 5 inmates escaped from the island in June 1962 This event was immortalized later in a film called Escape from Alcatraz duh with Clint Eastwood This is one of the cells where one of the 5 inmates that escaped slept You can see how they dug a hole around the ventilation shaft Eventually they all got out by climbing throughout the hole they dug climbed up the heating pipes and

    Original URL path: http://www.brandnewgame.nl/tag/alcatraz/ (2015-12-02)
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  • Alcatraz Prison – An Epic Experience! | BrandNewGame
    annoying In Dutch I call this a wacht verzachter in English you could call it a Wait watcher During the boat trip the brochure sounds through the speakers On the island itself you can watch a 17 minute film about the island comparable content of the brochure and do an interactive audio tour of about 40 minutes explaining you all the different areas and stories that took place even explaining how 5 inmates escaped from the island in June 1962 This event was immortalized later in a film called Escape from Alcatraz duh with Clint Eastwood This is one of the cells where one of the 5 inmates that escaped slept You can see how they dug a hole around the ventilation shaft Eventually they all got out by climbing throughout the hole they dug climbed up the heating pipes and gone No one knows if they survived the mile swimming to the main land since they were never found again A picture of the arrival at Alcatraz Island Originally build as a military prison during America s Civil War Posted by bart on Sunday May 27th 2012 1 reply to Alcatraz Prison An Epic Experience bart says Monday May

    Original URL path: http://www.brandnewgame.nl/2012/05/alcatraz-prison-an-epic-experience/ (2015-12-02)
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  • Lady Mitra interacting with Wall of Balls.MOV | BrandNewGame
    a game event in Birmingham and we visited RARE Entertainment one of the key developers for Xbox Kinect They created the best selling Sports series I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums VNA Science Museum and a fantastic authentic Iranian restaurant near Paddington and Hyde Park hidden park as we call it This is just a small video of Mitra interacting with a video wall that uses the Camera Interaction Technology At first we didn t understand what it was about until the balls started to copy the shape of her movement Well done by the artist Below some pictures of the other stuff we visited during the tour in the UK and my moment with our prime minister I handed over the Dutch version of the book Laat met je merk spelen Be sure to download your personal copy of A Brand New Playground at www brandnewplayground com it s in English of course Hope you enjoy Posted by admin on Monday November 21st 2011 leave a reply Name required Email not visible required Website Notify me of follow up

    Original URL path: http://www.brandnewgame.nl/2011/11/lady-mitra-interacting-with-wall-of-balls-mov/ (2015-12-02)
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  • This is me… | BrandNewGame
    required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17

    Original URL path: http://www.brandnewgame.nl/2013/01/this-is-me/ (2015-12-02)
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