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  • Fiat uses game mechanics to reduce CO2 emission | BrandNewGame
    try to save our planet using playful solutions Long live the Gamification of Society More examples are featured in my book A Brand New Playground You can download the free summary HERE Posted by admin on Tuesday April 12th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube

    Original URL path: http://www.brandnewgame.nl/2011/04/fiat-uses-game-mechanics-to-reduce-co2-emission/ (2015-12-02)
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  • Newzoo outlook on the Gaming market 2012 | BrandNewGame
    bart on Thursday August 9th 2012 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen

    Original URL path: http://www.brandnewgame.nl/2012/08/newzoo-outlook-on-the-gaming-market-2012/ (2015-12-02)
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  • Key Learnings about Serious Game projects | BrandNewGame
    get the right information and the right clearance On the other hand you don t want to make them feel that they can actually determine what s going to be leading in the gameplay This is a sensitive and challenging task for the producer of the game The key learnings in this project were the following Downsize the DMU to the smallest possible group preferably a maximum of three people including the budget owner and or CFO Don t let your client get involved creatively It is not their expertise to come up with a good game concept it s yours so fight them off your turf or it will become too complex Keep the pace going and force decision making during milestone meetings Employees of big companies tend to involve loads and loads of collegues and every person has his own opinion about all sorts of stuff and expertise Manage this well and you will be happy To give you an insight in the concepts we have proposed it varied from playing the mean manager giving you the opportunity to use every trick in the book to become the biggest and best company of the country serving you scenario s and dilemma s in which you have to choose between the easy way that would make more profit for the company and becoming filthy rich and the hard way that involved more tenderness devil versus angel In this way we wanted to challenge employees to explore multiple roads towards the same goal and let them experience how this would effect their sense of righteousness and fairness scoring points for revenue and reputation integrity Unfortuntely this proposal was canned out of fear Another idea was to build a TV show with all sorts of dilemma s and questions to focus

    Original URL path: http://www.brandnewgame.nl/2012/05/key-learnings-about-serious-game-projects/ (2015-12-02)
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  • Re-mission Revisited: Fighting Cancer | BrandNewGame
    Active involvement in video game play sparks positive motivation in a way that watching and hearing information does not says Steve Cole Ph D Vice President of Research and Development at HopeLab professor of medicine at the University of California Los Angeles and co author of the article He continues All participants in the study received the same information It was the active participation in gameplay that made the big difference in motivation This study helps refine our recipe for success in harnessing the power of play in the service of health This statement is part of a study investigating the effect of a new serious game called Re Mission targeted young cancer patients In Re Mission players pilot a nanobot named Roxxi as she travels through the bodies of fictional cancer patients destroying cancer cells battling bacterial infections and managing side effects associated with cancer and cancer treatment As the most essential finding this study shows how reward related activation is associated with a shift in attitudes and emotions that has helped boost players adherence to prescribed chemotherapy and antibiotic treatments in a previous study Check out the video below to get a first hand impression and initial opinion on how well the concept has been carried out The study compared brain scans in 57 people who were randomly assigned to actively play Re Mission or to passively watch the same recorded game play similar to watching a movie with the exact same information but no direct participation in the game play events Results of functional magnetic resonance imaging FMRI showed that neural circuits implicated in reward activated strongly while players were actively playing Re Mission but not when they were resting or when other players passively observed the same game play events The article on PRWeb com despite its slightly exaggerated nature gives some relevant insights This and other recent studies could prove a change in how both game developers and health care professionals think of games as a learning tool As a growing body of research data shows that digital games can positively alter the players attitude and behavior the interest and realized potential of serious games and games for health is gradually increasing Although the main idea has existed for a long time the idea that games ability to involve players improves motivation and thus learning the added scientific value of such studies should not be underestimated when health care institutions and governments consider games as a way of reaching their goals In A Brand New Playground there is a reference to the work of Gordon Calleja analyzing the aspects of involvement These aspects are affective involvement spatial involvement narrative involvement tactical involvement performative involvement and shared Involvement Looking at the game through the lenses of these various terms can help us understand the effect of Re Mission Spatial and tactical involvement is particularly important because the rules that required you to win and the tactical understanding of the game is inevitably related to the way

    Original URL path: http://www.brandnewgame.nl/2012/03/re-mission-revisited-fighting-cancer/ (2015-12-02)
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  • SmartGate – The Game E-Learning Award Nomination | BrandNewGame
    below and the presentation underneath We can finally share some results in terms of gameplay high score development amount of plays 3 on average per visitor and some other stuff Go check it out and let me know what you think BartHufen on Twitter SmartGate the game results View more presentations from Bart Hufen BrandNewGame Posted by admin on Tuesday March 27th 2012 leave a reply Name required Email not

    Original URL path: http://www.brandnewgame.nl/2012/03/smartgate-the-game-e-learning-award-nomination/ (2015-12-02)
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  • Forrester research on digital consumer behavior | BrandNewGame
    required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor ondernemen HeliconMBOVelp Nov 17

    Original URL path: http://www.brandnewgame.nl/2009/12/forrester-research-on-digital-consumer-behavior/ (2015-12-02)
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  • Gaming is the next mass medium | BrandNewGame
    required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de mogelijkheden voor

    Original URL path: http://www.brandnewgame.nl/2011/04/gaming-is-the-next-mass-medium/ (2015-12-02)
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  • The Essence of Playing a Game | BrandNewGame
    we tend to try to reach the same objective in different ways even if it means losing a few lives die trying So in games we are very open to change and eager to learn A friend of mine is graduating at the University of Utrecht on a thesis about the effectiveness of games as a tool for internal communication and her opening quote is striking because it defines exactly why I think using games in business environments is so effective The words have been said by Henry Ford and goes as follows Failure is simply the opportunity to begin again this time more intelligently I am going to read the thesis now and I promise you will soon see a post here including the summary of the effects of games as an internal communications tool Laat op je werk spelen A Business Playground playatwork workinplay Posted by admin on Thursday May 3rd 2012 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0

    Original URL path: http://www.brandnewgame.nl/2012/05/the-essence-of-playing-a-game/ (2015-12-02)
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