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  • Friday Fun: I’m an Art Director | BrandNewGame
    reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het onderwijs Bedankt Bart BartHufen check de

    Original URL path: http://www.brandnewgame.nl/2012/04/friday-fun-im-an-art-director/ (2015-12-02)
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  • Social Gaming Trend Report 2012 by Newzoo | BrandNewGame
    Trend Report Casual Social Games February 2012 View more presentations from Newzoo Posted by admin on Wednesday April 4th 2012 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen

    Original URL path: http://www.brandnewgame.nl/2012/04/social-gaming-trend-report-2012-by-newzoo/ (2015-12-02)
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  • Blog | BrandNewGame - Part 7
    of play 4 billion neighbor connections 54 million daily active users 450 million social actions a day Some noble things that Zynga org did in 2009 through 2011 Zynga is committed to transforming the world through virtual social goods Zynga players have raised more than 10 million for several international nonprofits since Zynga org launched in October 2009 Players have purchased virtual social goods within games like FarmVille Mafia Wars and Zynga Poker that have benefitted earthquake victims in Haiti and to school lunch programs for children in Haiti In 2010 Zynga players also helped to build the L Ecole de Choix School in Haiti Recently Zynga players banded together to support victims of the deadly earthquake in Japan and raised more than 3 million for Save the Children s Japan Earthquake Tsunami Children in Emergency Fund and Direct Relief International had the opportunity to donate through more than 10 Zynga games including FrontierVille Café World Mafia Wars and CityVille In addition following the devastating tornadoes in the Southern United States players in CityVille Mafia Wars YoVille Treasure Isle and Vampire Wars rallied together to raise more than 250 000 for Save the Children and Direct Relief International s efforts Below some more fun facts about Zynga in an infographic Geplaatst in Digital plaats een reactie Gaming and the Millenials a summary I was reading this article about millenials based on research done by MTV Networks A lot of their conclusions are stated in my book A Brand New Playground www brandnewplayground com and I summarized the essence of their study below Half of Millennials said People my age see real life as a video game and almost 6 out of 10 said winning is the slogan of my generation certainly epic fail seems to have become their anti slogan Principle 1 Play fair or you are fair game W hat I call Be Righteous in my book these days you can t bullshit your customers anymore Be real and be fair and don t try to cheat you customer into bad poor quality overpriced products Principle 2 Leverage the leaderboard People are always interested in how they re doing compared to others A leaderboard shows your position compared to other players and MTV links this to wanting to know what price we pay for products and whether that price is fair The internet is of course an easy way to compare prices Principle 3 Smart cuts not short cuts Gaming evokes intrinsic motivation to reach objectives It s very interesting that in games we tend to search for work arounds to achieve the same goal in many different ways where as in real life most employees are used to do the same routine every day and actually are afraid to change their behavior because it might have a different result or at least it creates uncertainty Principle 4 Deliver dopamine adrenaline fixes Half of respondents in the MTV study perhaps those more prone to Millennial micro boredom believe that

    Original URL path: http://www.brandnewgame.nl/blog/page/7/ (2015-12-02)
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  • Future States – a short film about a gamifying world… | BrandNewGame
    of play is eminent and makes us very conscious of gaming and not gaming More information here http futurestates tv episodes play Posted by admin on Tuesday June 28th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat

    Original URL path: http://www.brandnewgame.nl/2011/06/future-states-a-short-film-about-a-gamifying-world/ (2015-12-02)
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  • Exclusive McDonald’s Farmville farm | BrandNewGame
    Wednesday May 11th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets RT animal worlds Gamification Zoveel kansen in het

    Original URL path: http://www.brandnewgame.nl/2011/05/exclusive-mcdonalds-farmville-farm/ (2015-12-02)
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  • Trash Can Run! | BrandNewGame
    s habits and stimulate positive behavior e g having people pick up trash where ever they go or whenever they go running or take a walk in the forest with their kids Here is how I think it should work but please feel free to comment and help me out with the loose ends Before you take your walk or start your run you need to log in at a trash can near you using your smartphone and barcode or QR code reader Then you start your tour or run while looking actively for trash Of course in the beginning you are only allowed to collect paper trash worth only 1 point per item paper digests rather easily compared to other products and when you advance to next levels you can collect other items Paper 1 point Plastic 10 points Tins cans 25 point Batteries 100 points Of course the more you collect the more points you gain and the bigger angel you will become online more karma points will make you a saint But how to measure your points Well here comes it most products that people leave behind have a barcode These barcodes can be scanned with your mobile and connected to the trash can you dump them in This way local governments can also track how much trash was thrown away in certain trash cans Consider the leaf above as a marker QR code or barcode As said of course your points will be tracked through a system online like in the case of EcoVille for Fiat Ecodrive And the leaderboard shows the local heroes per forest block or district like mayors in Foursquare Apart from points the trash collectors will also earn badges and call signs like paper boy plastic fantastic tiny tin sigaret butt kicker

    Original URL path: http://www.brandnewgame.nl/2011/05/trash-can-run/ (2015-12-02)
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  • Blog | BrandNewGame - Part 9
    could only conclude that they all believe that movement games are our new living room entertainment concept Games vary from sailing rowing fitness running boxing cycling and even fishing if that s a sport to you It s a good development considering obesity with kids especially in USA and the fact that children are challenged to move actively even when it s raining 4 Device Independent Gameplay In the past game developers would port existing PC games to other Platforms without regarding the specific context the games would be played in on that specific platform Luckily these days developers and publishers spend more time redesigning their intellectual property to other platforms which can easily turn into great new gameplay elements and enriched ways of play For instance it was quite impressive to see this first person shooter on an iPad it looks like Unreal Tournament in 2000 Thanks to Unity games can look amazing on different platforms phone PC PlayStation etc Unity is a stunning easily create your own game engine for game designers that like programming the easy way It s comparable to a programming tool like HTML5 but Unity is compatible with all platforms and is not just web or browser based This tool makes it possible to for instance chop wood with your mobile phone on a train trip in a mobile mini game and utilizing the money you made chopping wood in the train on your PlayStation console as soon as you get home and continue playing that same type of game World of Warcraft for instance 5 Cloud Gaming Another trend game developers expect is what I call Cloud Gaming Companies like Onlive and IQU are providing this game content and are serving you content that you do not even have to own or download on your PC console or Phone I mentioned this trend in my book already Consuming digital content will evolve from owning content to being able to acces content The business models are either subscriptions or an in game economy based on micro transactions 6 Games for a Greater Good and Serious Gaming Although there weren t much companies around during GDC I am still convinced that the interest to use games for serious objectives and public welfare is still rising In one month I have been approached to speak at an event in New York London and Moscow so it must be a hot topic One of the few companies I met during GDC was Playdom Jude Ower Jude is looking for venture capitalists and game developers that wish to team up and develop game concepts that can contribute to a better world Feel free to find more information about that on their website www playmob com They are based in London United Kingdom 7 Intelligent Interaction Design Dynamic Content Companies that still own a website without interactive or dynamic options really need to wake up yes yes mine is under construction Dynamic Feedback is the new norm This means that based on the database that is filled with information about your visitors thanks to cookies the database should show different information based on your consumers surf behavior It means that when I always immediately click Products when I come to your companies website after my third visit Products is the landingpage or at least dominant on the landingpage of your website The same goes for gaming portals If visitor X always plays puzzle games on your website the amount of suggestions on the right hand side should show at least 8 10 puzzle games and maybe two featured games It s all about showing and sharing relevant information This enhances the chance that consumers will forward share show or LIKE it to friends 8 Gamification Of course this is a running topic on my weblog and although there were especially programmers on the GDC Gamification is a topic that definitely has potential according to all the game developers I spoke with during my three days in Cologne My latest presentation about Gamification is available on Slideshare To end with some more pictures of the Gamescom in a short film Geplaatst in Trends plaats een reactie Mobile Gaming Report Thanks to Distimo Our friends at Distimo a research company in Utrecht The Netherlands just released a 27 pages report about the mobile gaming market These slides are the highlights in my opinion The major findings are Games are still the most popular downloads for Phones whether paid or free The average selling price of games declined by 28 over the last year while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in app purchases 35 of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone Looking at the 300 most popular paid for applications 72 of downloads are generated by games while the remaining 28 of downloads are generated by applications other than games in the Apple App Store for iPhone The total revenue generated by top grossing games increased by 79 year on year in the Apple App Store for iPhone A small number of publishers dominate total game downloads ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store for iPhone Notwithstanding the popularity of games the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores The number of games has increased faster than other apps only in the Apple App Store for iPhone the Apple App Store for iPad and GetJar but the growth rate for games in other stores is lower than for other applications It s interesting to see that more

    Original URL path: http://www.brandnewgame.nl/blog/page/9/ (2015-12-02)
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  • Blog | BrandNewGame - Part 8
    be trained Which skills to such tasks require Can these skills be effectively trained in the game Based on the knowledge about employees performance and learning processes it will be possible to identify types of tasks that are better suited to train using game based technology The study shows that serious gaming should be seen as a promising substitute for training The amount of companies using serious games indicates the same The games ensure that the employees are easily attracted to playing a game are motivated to continue playing and as a result Learn The entertaining qualities of serious games make employees more receptive to the learning process Gamers typically emphasize the fun engagement and flow aspects of successful serious games So although there might be barriers in successfully implement serious games into the workplace practice the advantages make them a worthy alternative to traditional training programs that seem unattractive or expensive The flow theory is explained in Bart Hufen s book A Brand New Playground which you can download HERE link to www brandnewplayground com Geplaatst in Digital plaats een reactie Game in the City 2011 Indigo booth This game is visually stunning and seems to be really fun to play as well I saw it at Game in the City last Friday where I also gave a presentation about marketing your brand for young entrepreneurs graduates The game is called Cargo Commander and is inspired by amongst other things The Cube If you haven t seen that film go rent it soon The video will explain the rest and if you would like to parttake in the open beta please go to www seriousbrew com cargocommander and use the SECRET code goldenticket Geplaatst in Digital plaats een reactie Dutch Game Awards 2011 Openings Film The opening film for the Dutch Game Award dinner last Thursday I had great fun that evening with some great individuals from the Dutch Gaming Industry Hopefully the organization can keep up the high level of tasteful food drinks chicks chicken breast that is and euh GAMES of course Below some more pictures of games and the dinner I am the guy with the mustache Remember Movember getting sponsored for prostate cancer Two new friends I met that develop game trainings for students gamesmaken nl Me and the ladies There was in fact an iTable although not designed by Apple A VERY cool game concept a puzzle game made in two months by just one guy Jay van Hutten his one red button game is called ichi check it out on www ichi game com Geplaatst in Digital plaats een reactie Bob Derksen over uniek project Dutch Sorry By exception a Dutch video from one of the partners I work with just because A It was his first Pecha Kucha presentation B He did a great job presenting very funny and very much as himself C It was a great project that I saw coming to life from close distance and really enjoyed being tiny part of Pecha Kucha presentatie from Today Designers on Vimeo Go to their website for more creative shizzle www todaydesigners com Geplaatst in Digital plaats een reactie Lady Mitra interacting with Wall of Balls MOV Last week I visited London Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City Shoreditch on Monday the BBC studios a match making lunch a meet and great with our prime minister Mark Rutte and a high tea in the town hall of Manchester The third day we went to Launch a game event in Birmingham and we visited RARE Entertainment one of the key developers for Xbox Kinect They created the best selling Sports series I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums VNA Science Museum and a fantastic authentic Iranian restaurant near Paddington and Hyde Park hidden park as we call it This is just a small video of Mitra interacting with a video wall that uses the Camera Interaction Technology At first we didn t understand what it was about until the balls started to copy the shape of her movement Well done by the artist Below some pictures of the other stuff we visited during the tour in the UK and my moment with our prime minister I handed over the Dutch version of the book Laat met je merk spelen Be sure to download your personal copy of A Brand New Playground at www brandnewplayground com it s in English of course Hope you enjoy Geplaatst in Events plaats een reactie Office games are Serious games This article has been shamelessly copied from the newsletter by the Entertainment Software Association check www theesa com to subscribe VIDEO GAMES IN THE WORKPLACE A BOON TO BUSINESS Companies know that keeping employees motivated and monitoring their performance are key to running a successful business and many now view entertainment software as a helpful tool in these efforts Increasingly companies like IBM Target and Deloitte are integrating video game elements such as achievements and real time progress tracking into the workplace to improve employee motivation and productivity This new management trend gives workers an interactive platform to monitor their individual performance motivate them to improve output and encourage them to participate in trainings and other work related education courses Games have played a role in the workplace for several years as many companies capitalized upon the engaging nature of games to train employees build brand loyalty and advertise products to consumers Given their effective role in the office companies increasingly utilize the beneficial aspects of video games in everyday endeavors In fact tech industry research firm Gartner projects that by 2014 roughly 70 percent of large companies will use video game elements for at least one business process Additionally the

    Original URL path: http://www.brandnewgame.nl/blog/page/8/ (2015-12-02)
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