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  • Blog | BrandNewGame - Part 11
    met je merk spelen plaats een reactie iCade Arcade control for iPad This is Da Bomb for all you arcade classics game lovers and Atari fans As most of you know I used to work for Atari over a decade ago and this surely brings back memories Check out this Arcade control hub for iPad Together with all your favorite classic Atari games The app is called Atari Greatest Hits in the iTunes store you can replay the legendary games on this great console The screen below shows you how it works I WANT TO PLAY DONKEY KONG Geplaatst in iPad plaats een reactie Playtime Speelkwartier by BrandNewGame Flavour Spil Games Spil Games Flavour and BrandNewGame joined forced in The Netherlands to organize an event to enlighten brands and organizations about how games can be used to achieve marketing goals The event is in Hillywood Hilversum The Netherlands on the 19th of May from 14 00 hours Bart Hufen BrandNewGame will explain more about the digital consumer of now show the history of gaming and explain why games are such an effective marketing tool Emily Jacometti Flavour will show a fantastic and effective case how a gameconcept they developed helped to achieve marketing objectives from one of their clients Oscar Diele Spil Games will show how they have proven in the past 10 years that gameportals can reach over 150 million people worldwide and 1 5 million people in The Netherlands through social media like Hyves Members are playing games by average of 10 minutes every day From today on there are 10 seats available and you product brand and marketing managers can subscribe NOW www speel kwartier nl There will be a special session for advertising and media agencies in June of July this year so this event is for Brands and Organizations only Geplaatst in Events plaats een reactie Fiat uses game mechanics to reduce CO2 emission Did you see the Fiat Ecodrive system It s real cool Check the video to see how it works There is even a EcoVille comparable to Farmville in a way where the top 500 eco friendly drivers are listed You can compare your results to friends your country and even the world This is a FANTASTIC example how we can all try to save our planet using playful solutions Long live the Gamification of Society More examples are featured in my book A Brand New Playground You can download the free summary HERE Geplaatst in product plaats een reactie Games for Training purposes for a BIG Bank Dutch only Sorry In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank I was personally involved in the analyses for the first game The Retail Game It explains the why how and success in three strong statements Drie vragen aan Dick Krikke van ABN AMRO View more presentations from IJsfontein Geplaatst in Digital plaats een reactie Fun is the Future Mastering Gamification I didn

    Original URL path: http://www.brandnewgame.nl/blog/page/11/ (2015-12-02)
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  • Blog | BrandNewGame - Part 12
    shipment has not been delivered in time information on the airway bill might be illegible information might be missing etc The variables that influence the red or green status of cargo will be more detailed in the next games The goal in the first game is to fly out as many planes as you can loaded from top to bottom to increase efficiency and to keep your warehouses as empty as possible Just In Time management We started this project early 2010 and the first game is almost finished now Starting the 6 th of January 2011 the game will be playable through www smartgatethegame nl and I m really looking forward to the response This is just an example to illustrate how games can help to achieve marketing objectives in this case even support change management issues within a branch A Brand New Playground will show you how games can be used as a marketing tool and how to build brands in the digital era We are talking about the era in which people have transformed from passive consumers to participating players This is an impression of the room and the crowd And me Geplaatst in Personnel plaats een reactie BrandNewGame presentation Digital Interactive Branding I have updated my earlier presentation about building brands in the digital era It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great Jim Collins Other books I took inspiration from are The Tipping Point 7 Habits of Highly Effective People Conversation Management Conversational Capital Free Authenticity The Experience Economy and loads of TED talks and research from Distimo Nielsen TNS Nipo trend reports Science of the Times Most Contagious 2010 Forrester and many many more web based intelligence I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become or remain successful in the Digital Era The presentation also includes my vision on the internet forget offline and online below the line or above the line The third part of the presentation includes the CoCha model about which I have been presenting a lot in 2010 I have changed Consumer into Communities since we are all more and more influenced by what we do on digital communities social media and influence all our party members as we share what we think is cool relevant or an exceptional product Let me know what you think Brand New Game Digital Interactive Branding View more presentations from Bart Hufen BrandNewGame Geplaatst in Digital plaats een reactie My book hits the TOP 10 Management books by Kluwer I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010 Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011 1 1 11 This is the link to

    Original URL path: http://www.brandnewgame.nl/blog/page/12/ (2015-12-02)
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  • Dutch Government supporting gaming industry 3 years | BrandNewGame
    Industry 2g tthere Dutch Games Go Global will make its first international appearance with the Holland Pavilion at the GDC 2009 in San Francisco Gaming Alive and prosperous in Holland As a Small and Enterprising Country Holland has always been very Internationally Oriented Dutch Game Industry has profiled itself Globally and Prominently in the Last Decade Dutch Game Developers have proved themselves to be Top Players in the Gaming Industry Dutch Industry Facts Even the Dutch themselves are pretty hooked on Playing 72 of the Dutch population spend 4 9 hours per week playing games The Dutch Gaming Industry has a Growth Rate that is 50 higher than any other Industry in Holland Approximately 250 Organizations and 2500 Individuals are involved in the Dutch Gaming Industry The estimated Market Value of the Dutch Gaming Industry will represent 350 Million Euro in 2012 The Next Step Since the GDC is the Main Meeting Point of International Game Developers Partners and Publishers the Representation of the Dutch Gaming Industry at The GDC 2009 is a Solid Sequel in their Ambition to Conquer the Gaming Industry Posted by admin on Tuesday July 21st 2009 leave a reply Name required Email not visible required

    Original URL path: http://www.brandnewgame.nl/2009/07/dutch-government-supporting-gaming-industry-3-years/ (2015-12-02)
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  • Mindshare Netherlands – Het Wereldwijde Media Netwerk – OLA Waterspelen | BrandNewGame
    to give advice how you can translate this experience into an online portal of minigames inspired by this real life yearly event Shared via AddThis Posted by admin on Wednesday July 8th 2009 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game

    Original URL path: http://www.brandnewgame.nl/2009/07/mindshare-netherlands-het-wereldwijde-media-netwerk-ola-waterspelen/ (2015-12-02)
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  • Blog | BrandNewGame - Part 17
    cool game produced in 2007 to raise the awareness amongst children that drinking milk is actually good for you This game contains multiple levels with a great learning curve It is REALLY impressive Check it out here Also be sure to check out the Got Milk website It s very nice as well Geplaatst in advergame gamevertising plaats een reactie Mobile Advertising 2020 Vision from Ogilvy and Acision Basically they apparently share my vision that in the future all media merge The central concept is used to create content that reaches out to consumers through certain channels in a specific context More to read HERE http brandnewgame nl cms wp content uploads 2009 12 BrandNewGame Digital Interactive Branding pdf Mobile Advertising 2020 Vision from Ogilvy and Acision View more documents from Andrew Grill Geplaatst in inspiration Mobile Research Trends plaats een reactie Forrester research on digital consumer behavior Geplaatst in Social media plaats een reactie Brand New Game Digital Interactive Branding This is a brilliant way of looking at new media Forget all you knew about Media and check out this presentation about Digital Interactive Branding Brand New Game Digital Interactive Branding View more presentations from BartHufen Geplaatst in Branding BrandNewGame Presentation plaats een reactie Social Media redefined and structured Finally a comprehensible layout of all digital interactive media Nowadays it s hard to know what to do on the web If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame Geplaatst in BrandNewGame Social media plaats een reactie Let Them Play With Your Brand This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc Live Interaction event in Den Bosch Go Check it out Laat met je merk spelen View more presentations from

    Original URL path: http://www.brandnewgame.nl/blog/page/17/ (2015-12-02)
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  • Blog | BrandNewGame - Part 14
    placements within the games including arena signs players water bottles score updates and other call outs The study was based on Nielsen s US Homescan panel of more than 100 000 households representative of the US population including a subset of Homescan homes that scanned video game UPC Universal Product Codes barcodes The scanned barcodes were matched to a reference library of more than 14 000 video game titles Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games the test group with households that didn t purchase one of the games the control group These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve a statistically reliable sample Finally the sales impact of Gatorade advertising was measured by analyzing and comparing Gatorade purchase behavior between the households that had and hadn t purchased the games that carried Gatorade advertising This is the first time that this type of sales lift analysis has been done for advertising within video games The study is the result of work undertaken by EA and The Nielsen Company to help marketers better understand the potential of advertising in this space Nielsen s study is a milestone for interactive entertainment said Elizabeth Harz Senior Vice President of Global Media Sales at EA For the first time advertisers are able to link the value of their in game marketing or sponsorship to actual sales Now brands can feel confident adding gaming as a core media channel for their advertising Video games are a deeply engaging consumer experience added Gerardo Guzman Director Media Product Leadership for The Nielsen Company Bringing our industry accepted ad effectiveness understanding to video games is another way to help marketers understand how consumers respond to advertising across different environments This should help optimize the impact of and derive a return on media investments In this case the story is simple dollars put into video game product placement result in more retail dollars Geplaatst in Advertising ingame advertising Presentation Research plaats een reactie Youtube take over The Expendables Tipp Ex Nice way of promoting a movie in an almost interactive video on Youtube Check the experience through the link below and don t forget to share this article http www youtube com expendables This is another cool one by Tipp Ex Watch it by following this link Tipp Ex on Youtube Geplaatst in advergame Advertising plaats een reactie KLIK Leader 2010 by Artibite Kevin Megens KLIK Amsterdam Animation Festival 2010 Short Trailer from klikamsterdam on Vimeo Check http www artibite com Geplaatst in Events Motion graphic video plaats een reactie KLIK Animation Festival leader contains virtual nudity Nice concept of real vs virtual world or reality versus dreams Klik festival leader from House of Secrets on Vimeo Animations by http www arjanm com Geplaatst in Events

    Original URL path: http://www.brandnewgame.nl/blog/page/14/ (2015-12-02)
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  • Blog | BrandNewGame - Part 15
    the subject header Case for Book Thanks so much for your support the past year and please feel free to visit www laatmetjemerkspelen nl for a free Dutch abstract from my book Geplaatst in Bart Hufen Laat met je merk spelen 1 reactie Marcom 2010 Presentation Laat met je merk spelen Dutch Geplaatst in Laat met je merk spelen Presentation 1 reactie Joseph Pine II Multiverse I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse Should be cool Geplaatst in inspiration Interview Presentation 1 reactie My presentation at Marcom10 laat met je merk spelen A Brand New Playground This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book check it out Marcom10 laat met je merk spelen short View more presentations from Bart Hufen BrandNewGame Geplaatst in Brand New Playground Events Laat met je merk spelen Presentation 1 reactie Need for Speed real or game Incredible how this looks Video Games Need for Speed Overdrive GMV XBox 360 Playstation 3 Nintendo Wii Geplaatst in game video 1 reactie Pac Man key learnings and the vision of Mr Iwatani A small introduction of Mr Iwatani he has been working for Bandai Namco we always say Namco Bandai for 30 years as producer of more than 50 different games from Arcade games to Nintendo and PlayStation He started teaching game design at the University in 2007 The first question I dared to ask to the God that created Pac Man and many more games at Namco like Time Crisis and Ridge Racer was What makes a good game a great game His first reply was Did you analyze Pac Man With a big smile on his face I told him I did but I would rather hear the arguments from the creator of Pac Man than from myself a guy that just wrote a book about games as a marketing tool He laughed and replied A good game needs to be really really easy to understand If the goal of the game is not clear instantly people will not play it If you have to explain the rules through a demo or tutorial people will be likely not to play it If someone has to explain the rules to you you will not want to play it Pac Man is easy to understand you know what to do as soon as the countdown hits GO The game also contains many psychological elements in one environment The labyrinth is always easy to comprehend and not too complex Eating the cookies the big dots enables the player to eat the ghosts instead of the other way around which makes the players feel good Being able to escape through the side doors gives a feeling of being able to escape And finally when Pac Man gets caught by the ghosts the game will be slightly easier for a short period of time This encourages the player after failing It surprised

    Original URL path: http://www.brandnewgame.nl/blog/page/15/ (2015-12-02)
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  • Blog | BrandNewGame - Part 16
    Great presentation by Jane McGonigal Playing games strengthens trust and social structure of communities collogues and friends Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two playing a dice game for the win and it is proven I hope that the Jews and Palestine s do the same in Jeruzalem and in all the other world conflicts Jane McGonigal Gaming can make a better world Video on TED com Geplaatst in consumer inspiration talks 1 reactie TED TV games are everywhere Jesse Schell More people playing FarmVille than there are Twitter accounts The iPhone is a Swiss army knife Converged technology only works in pocket size that s why the i Pad sucks According to Schell And what about the new Ford that contains a minigame The less gas you use the bigger the virtual tree on your display grows Games are everywhere Video down below Wii Games E3 2010 Guitar Hero 5 Geplaatst in Apple Facebook inspiration Social media talks 1 reactie Games to help organizational transitions and as a training tool We are currently working on a real cool project for Air Cargo Netherlands Schiphol Airport and Dutch Customs To support an undisturbed flow of goods and speed up delivery times the three parties mentioned above came up with a concept called SmartGate It basically comes down to a combination of a central database containing all digital data necessary to accompany cargo from A to Z and an integrated process in which all parties work together and provide information upfront in time and complete If shippers like Philips or ASML for instance send all the information necessary to inform Customs in time and complete the risk analysis can be done upfront and cargo can be cleared and marked green before it even arrives to the airport Some cargo explosives for instance need to be checked anyhow but sharing information within the logistic chain is the first step towards an integrated process Together with GameWise BrandNewGame has analyzed the logistic process and defined a game concept to increase awareness of SmartGate and internalize the required future working method The plan is to create a central game dashboard where players login check screen dump through their web browser After they are logged in they can play through the logistic process on a virtual airfield where they encounter various mini games at each step in the process These games will give insight in specific challenges and dilemma s Eventually the games will train the players which information is essential for specific cargo shipments how completeness and sharing of information will improve the flow of the process Hope to inform you soon about more cases BrandNewGame and GameWise are also working for a large international bank and the port of Amsterdam Geplaatst in Personnel Serious game plaats een reactie Interactive movie for energy consciousness Check out this interactive thriller about the future of our politics around energy It s a nice

    Original URL path: http://www.brandnewgame.nl/blog/page/16/ (2015-12-02)
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