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  • Speaking at Games for Brands in London 27th of October | BrandNewGame
    Playground will be available in English FOR FREE as a pdf More information about the event is to be found HERE but basically you can expect what the title says During the day you can learn how to use games as a tool to reach brand organizational objectives My book and the case I will be presenting explains specifically how games can be used to train staff and changing their behavior in a fun way using intrinsic motivation Why should you attend You should attend if the following information is surprising to you I intend share my book on the web for a month so people can download it for free If you didn t know already you can download the free summary HERE www brandnewplayground com Send me a DM through Twitter if you intend to visit me in London BartHufen GamesForBrands Posted by admin on Wednesday August 24th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632

    Original URL path: http://www.brandnewgame.nl/2011/08/speaking-at-games-for-brands-in-london-27th-of-october/ (2015-12-02)
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  • Slide stairs at train station playful lifestyle | BrandNewGame
    life should be going Posted by admin on Friday July 15th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0 648 18 6632 barthufen at brandnewgame nl follow me on Last Tweets

    Original URL path: http://www.brandnewgame.nl/2011/07/slide-stairs-at-train-station-playful-lifestyle/ (2015-12-02)
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  • Learning Faster by Playing Games? | BrandNewGame
    real life practice These games give employees the opportunity for memorization practice and forming elaborate cognitive structures or schema s They can be adapted to the individual learning needs and ability levels of learners and that way offering relevant tasks at a level of desirable difficulty to strengthen the learning process The World Bank Institute is making a strong push for bringing Serious Games one step further with two leadership capacity building strategic games Companies can pass on knowledge about job tasks in a more stimulating and entertaining way than with traditional training programs Research shows that games generally increase the motivational level The games are expected to make employees more perceptive during the learning process because the training is interesting and different from the usual types of employee training T h e a bo ve i m p l i e s t ha t t h e u se o f ga m e s f o r t r a i n i n g c a n b e a s o l u t io n f o r r ea c hi n g g r o u p s o f p e o p l e w h o a r e n o t m o t i v a t e d b y m o re t r a d i t i on a l t y p e s o f e d u c a t i o n But by making the employees motivated to learn they will generally be more perceptive to the learning process To illustrate this I ll quote a part of the actually study In a tank gunnery training a Space Invaders game is implemented as a bonus scenario This requires the learners to perform their training tasks at ever increasing speed As they like to play the Space Invaders game so much they are willing to spend their own time in the simulator and improve their skills beyond the training goals It is also imaginable that players become so involved in a game that they start to explore other information or task elements related to the domain the game is set in However far from all such games are successful at transferring a recent amount of work knowledge to the employees What makes some serious games successful in this regard Well it is essential that the employees can see the similarity between the skills knowledge and attitudes acquired by playing a game and challenges in real life This mostly depends on what game industry specialist s calls fidelity To what extent a simulation looks and feels like tasks in real life in terms of physical measurable characteristics Some games have almost no resemblance to reality and users playing them will only improve their ability to play that particular game It will have no direct effect on the employees work skills However when having a strong focus on realistic authentic practice

    Original URL path: http://www.brandnewgame.nl/2011/12/learning-faster-by-playing-games/ (2015-12-02)
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  • Game in the City 2011 Indigo booth | BrandNewGame
    it soon The video will explain the rest and if you would like to parttake in the open beta please go to www seriousbrew com cargocommander and use the SECRET code goldenticket Posted by admin on Wednesday November 30th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube

    Original URL path: http://www.brandnewgame.nl/2011/11/game-in-the-city-2011-indigo-booth/ (2015-12-02)
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  • Dutch Game Awards 2011 Openings Film | BrandNewGame
    nl Me and the ladies There was in fact an iTable although not designed by Apple A VERY cool game concept a puzzle game made in two months by just one guy Jay van Hutten his one red button game is called ichi check it out on www ichi game com Posted by admin on Monday November 28th 2011 leave a reply Name required Email not visible required Website Notify

    Original URL path: http://www.brandnewgame.nl/2011/11/dutch-game-awards-2011-openings-film/ (2015-12-02)
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  • Bob Derksen over uniek project [Dutch - Sorry] | BrandNewGame
    enjoyed being tiny part of Pecha Kucha presentatie from Today Designers on Vimeo Go to their website for more creative shizzle www todaydesigners com Posted by admin on Saturday November 26th 2011 leave a reply Name required Email not visible required Website Notify me of follow up comments by email Notify me of new posts by email Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden

    Original URL path: http://www.brandnewgame.nl/2011/11/bob-derksen-over-uniek-project-dutch-sorry/ (2015-12-02)
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  • Office games are Serious games! | BrandNewGame
    consulting and marketing will reach 938 million a substantial increase from this year s revenue of less than 100 million Already a number of major companies have incorporated video game elements into a variety of business processes SAP AG one of the world s largest business software firms uses a variety of games in the workplace including a golf game that helps assign sales leads to employees and an environmental awareness game that awards points to employees for reducing their carbon footprint through various tasks like carpooling At Target cashiers receive a score based on the speed of each check out transaction and at the end of the day receive a total success rate score IBM integrates numerous video game dynamics into its business processes including a game called CityOne an interactive simulator that helps corporate and government leaders learn how to solve complex business logistical and environmental issues faced by cities Other companies like Facebook Photobucket Mozilla and Fern Expo use tools such as Rypple a social performance management platform that combines aspects of social media and game play with digital reward giving Rather than waiting for annual or semi annual performance reviews Rypple allows for active goal setting and consistent timely feedback in the workplace Appearing similar to a Facebook page the program enables project team members to interact with each other in a number of ways including tracking the assignment and completion of work by using status bars and badges taking and organizing notes from one on one meetings commending specific team members for their efforts with achievement like badges and anonymously requesting feedback on projects and performance The application of video game components in the workplace produces significant results LiveOps Inc which runs virtual call centers provides one example The company uses video game applications to

    Original URL path: http://www.brandnewgame.nl/2011/11/office-games-are-serious-games/ (2015-12-02)
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  • My presentation during Games for Brands in London today | BrandNewGame
    during Games for Brands in London today Cheryl Summers says Monday October 31 2011 at 9 52 am A professionally crafted corporate logo designer is one of the greatest blessings for a company whether it is big or small It gives them an identity of their own and makes them different from others leave a reply Name required Email not visible required Website Notify me of follow up comments by

    Original URL path: http://www.brandnewgame.nl/2011/10/my-presentation-during-games-for-brands-in-london-today/ (2015-12-02)
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