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  • Facebook | BrandNewGame
    2011 February 2011 January 2011 December 2010 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video TED TV games are everywhere Jesse Schell More people playing FarmVille than there are Twitter accounts The iPhone is a Swiss army knife Converged technology only works in pocket size that s why the i Pad sucks According to Schell And what about the new Ford that contains a minigame The less gas you use the bigger the virtual tree on your display grows Games are everywhere Video down below Wii Games E3 2010 Guitar Hero 5 Posted in Apple Facebook inspiration Social media talks 1 Comment Posted by admin on Sunday May 9th 2010 Blog Blog Talks on YouTube

    Original URL path: http://www.brandnewgame.nl/category/facebook/ (2015-12-02)
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  • Fun | BrandNewGame
    October 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video This is me Thanks to http kontrollhamster de 74010 blog Posted in Fun No Comments Posted by bart on Thursday January 3rd 2013 Play is everywhere at Picnic 2010 Posted in Events Fun No Comments Posted by admin on Friday September 24th 2010 Amazing Throwing Knife kill in Call of Duty Modern Warfare 2 Posted in Fun game No Comments Posted by admin on Tuesday April 6th 2010 Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T

    Original URL path: http://www.brandnewgame.nl/category/fun/ (2015-12-02)
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  • Game | BrandNewGame
    PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Game Design Explained in 3 33 minutes Check out this model of Gameplay Mechanics that I developed and the short video with explanation how I look at game design and share your thoughts Maybe I left things out that you feel are essential but I tried to keep it as simple and generic as possible I hope you like the voice over it s inspired by Fallout 2 Posted in game Gamification No Comments Posted by bart on Thursday January 3rd 2013 Bubble gum game at Game in the city An incredible original game by students from Breda The Netherlands during Game in the City in Amersfoort My best friend and collegue from Spilgames played the game while I was filming and impersonating Yoda Loads of opportunity for ingame advertising and branded content here Posted in advergame game Innovation No Comments Posted by admin on Friday November 19th 2010 Games still the most popular apps on smart phones Research done by Nielsen amongst 4 000 US Smartphone users shows that games are still the most popular downloads Interesting to see that social networking websites Facebook Twitter I guess are more popular than communication apps like Voice over IP Skype and Instant Messaging MSN Also the weather and news is high in the list The charts speak for themselves I guess Posted in Apple game iPad iPhone iPod Mobile Research Social media No Comments Posted by admin on Wednesday September 15th 2010 DJ Hero 2 Tiësto Trailer DJ Tiesto The Netherlands features in the new DJ Hero game DJ Hero 2 Posted in game Music Trailer 1 Comment Posted by admin on Thursday August 5th 2010 Pulse The Game trailer Dutch DJ Ferry Corsten s music in

    Original URL path: http://www.brandnewgame.nl/category/game/ (2015-12-02)
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  • Game Advertising | BrandNewGame
    Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Sims 3 Branches out with Diesel Another example how Diesel stays cool where other brands are watching and wondering how they should In the past 15 years in the digital era as a marketing and advertising professional I have been part of both Atari and Diesel and witnessed loads of tie ins with games and brands After featuring Katey Perry in Sims 3 it s now time for my ex employer Diesel the Italian clothing brand to get their hands dirty in Sims or should I say build their brand further in the digital era The latest Diesel collection has been made available in Sims 3 after partnering with Atari back in 2001 with Driver 2 my Atari days before I was asked to come to work for Diesel later Devil May Cry 2 as a special feature if you played through the game and a virtual shop in PlayStation Home to spice up the looks of your avatar It s now Electronic Arts that wants to spice up the life of the Sims A really cool and relevant way to build the Diesel brand amongst millions of women worldwide and it enables them to show the brand spin offs like Diesel furniture and wallpaper as well Way to go Renzo Rosso and his team For more information check the Diesel website http www diesel com sims Posted in advergame game advertising ingame advertising No Comments Posted by bart on Tuesday July 10th 2012 Let Them Play With Your Brand This is the presentation I recently held

    Original URL path: http://www.brandnewgame.nl/category/game-advertising/ (2015-12-02)
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  • Gamevertising | BrandNewGame
    July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video BrandNewGame Vijf jaar werk in vijf minuten Posted in Digital gamevertising Gamification Gaming research No Comments Posted by bart on Thursday January 30th 2014 Got Milk A real cool game produced in 2007 to raise the awareness amongst children that drinking milk is actually good for you This game contains multiple levels with a great learning curve It is REALLY impressive Check it out here Also be sure to check out the Got Milk website It s very nice as well Posted in advergame gamevertising No Comments Posted by admin on Tuesday January 5th 2010 Let Them Play With Your Brand This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc Live Interaction event in Den Bosch Go Check it out Laat

    Original URL path: http://www.brandnewgame.nl/category/gamevertising/ (2015-12-02)
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  • Gamification | BrandNewGame
    om medewerkers te trainen Zie dat middel als een experiment om misschien wel verbazend goede resultaten te ervaren op het leereffect inzicht in het nut van samenwerking of keihard de vereiste sales cijfers halen Want dat hebben we de afgelopen zes jaar wel bewezen voor onze opdrachtgevers die het met ons aandurfden Over twee maanden mogen we hopelijk weer wat onthullen over twee game based learning systemen Voor een wereldwijde verzekeraar en een hele grote mobiele telefonie provider nee niet die groene draak To be continued meanwhile Level up PS Het antwoord op hoe vaak een kind valt voordat het echt volleert is te lopen is 2 000 keer Posted in Gamification Research Serious game Trends No Comments Posted by bart on Wednesday June 24th 2015 BrandNewGame Vijf jaar werk in vijf minuten Posted in Digital gamevertising Gamification Gaming research No Comments Posted by bart on Thursday January 30th 2014 Game Design Explained in 3 33 minutes Check out this model of Gameplay Mechanics that I developed and the short video with explanation how I look at game design and share your thoughts Maybe I left things out that you feel are essential but I tried to keep it as simple and generic as possible I hope you like the voice over it s inspired by Fallout 2 Posted in game Gamification No Comments Posted by bart on Thursday January 3rd 2013 Bart Hufen tijdens 24 uur van Reclame na Bill Clinton For my Dutch followers a short impression of the essence of my book Laat met je merk spelen The most important message is that the gaming industry continues to grow spectacularly especially the applied gaming sector as we call it Besides that I stress that advertising agencies should hire specialists to develop effective game concepts instead of their own art directors that have not studied game design Bill Clinton was the keynote speaker that day by the way unfortunately I was too busy that day to actually see his talk Posted in advergame Advertising Gamification No Comments Posted by bart on Monday November 26th 2012 Compliance Training 2 0 through Gamification We released our compliance game in October 2012 here in The Netherlands for 2 500 employees of Ziggo a cable internet and telephone company It was a great succes as you can read here http www brandnewgame nl bizz projects The company below has a different proposition and chose to use a more realistic cartoon style than we did but it looks like a nice alternative and a great adventure compared to classical training to ssay the least it s interactive Posted in Gamification Serious game No Comments Posted by bart on Monday September 17th 2012 Gamification in the Toilets of Singapore Airport After a short holiday 21 days on Bali I finally have time to write a new posting It s been a very relaxing vacation but as soon as I got back in Holland I moved offices and home to Amsterdam and I forgot to

    Original URL path: http://www.brandnewgame.nl/category/gamification/ (2015-12-02)
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  • Gaming Research | BrandNewGame
    werk in vijf minuten Posted in Digital gamevertising Gamification Gaming research No Comments Posted by bart on Thursday January 30th 2014 Mobile Gaming Report Thanks to Distimo Our friends at Distimo a research company in Utrecht The Netherlands just released a 27 pages report about the mobile gaming market These slides are the highlights in my opinion The major findings are Games are still the most popular downloads for Phones whether paid or free The average selling price of games declined by 28 over the last year while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in app purchases 35 of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone Looking at the 300 most popular paid for applications 72 of downloads are generated by games while the remaining 28 of downloads are generated by applications other than games in the Apple App Store for iPhone The total revenue generated by top grossing games increased by 79 year on year in the Apple App Store for iPhone A small number of publishers dominate total game downloads ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store for iPhone Notwithstanding the popularity of games the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores The number of games has increased faster than other apps only in the Apple App Store for iPhone the Apple App Store for

    Original URL path: http://www.brandnewgame.nl/category/gaming-research/ (2015-12-02)
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  • Ingame Advertising | BrandNewGame
    years in the digital era as a marketing and advertising professional I have been part of both Atari and Diesel and witnessed loads of tie ins with games and brands After featuring Katey Perry in Sims 3 it s now time for my ex employer Diesel the Italian clothing brand to get their hands dirty in Sims or should I say build their brand further in the digital era The latest Diesel collection has been made available in Sims 3 after partnering with Atari back in 2001 with Driver 2 my Atari days before I was asked to come to work for Diesel later Devil May Cry 2 as a special feature if you played through the game and a virtual shop in PlayStation Home to spice up the looks of your avatar It s now Electronic Arts that wants to spice up the life of the Sims A really cool and relevant way to build the Diesel brand amongst millions of women worldwide and it enables them to show the brand spin offs like Diesel furniture and wallpaper as well Way to go Renzo Rosso and his team For more information check the Diesel website http www diesel com sims Posted in advergame game advertising ingame advertising No Comments Posted by bart on Tuesday July 10th 2012 Nielsen proves in game advertising increases SALES with 24 In Game Advertising in EA Games Lifts Brand Sales First Time Research Connects What Consumers See in Game with What They Buy In Store REDWOOD CITY Calif Sep 14 2010 Electronic Arts Inc today revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales The study commissioned by EA on behalf of Gatorade shows that in game advertising increased household dollars spent on Gatorade by 24 and offered a return on investment of 3 11 The study focused on households that purchased at least one of six EA SPORTS TM titles NHL R 09 NHL 10 NBA LIVE 07 NBA LIVE 08 NBA LIVE 09 and NBA Street Homecourt Gatorade had a variety of product placements within the games including arena signs players water bottles score updates and other call outs The study was based on Nielsen s US Homescan panel of more than 100 000 households representative of the US population including a subset of Homescan homes that scanned video game UPC Universal Product Codes barcodes The scanned barcodes were matched to a reference library of more than 14 000 video game titles Nielsen compared the households that purchased at least one of the studied games before and after Gatorade branding was integrated into the games the test group with households that didn t purchase one of the games the control group These test and control group homes are projected out to the broad Homescan panel by matching them with the larger Homescan household universe based on similar purchase patterns and demographics in order to achieve

    Original URL path: http://www.brandnewgame.nl/category/ingame-advertising/ (2015-12-02)
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