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  • Microsoft | BrandNewGame
    May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Games for Internal Branding Microsoft Silver Line Society ARG Microsoft used an Alternate Reality Game to encourage players employees to increase cooperative working The puzzles had to be solved by working together before the 7th of december The strength of the execution lies in the fact that both virtual and real world elements have to be combined to achieve all goals check the films to learn more Posted in alternate reality Microsoft Personnel Serious game No Comments Posted by admin on Monday December 6th 2010 Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact

    Original URL path: http://www.brandnewgame.nl/category/microsoft/ (2015-12-02)
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  • Mobile | BrandNewGame
    zijn sinds de opening alleen maar gedaald waarna ik ze bleef vasthouden in de hoop op betere tijden Een beginnersfout zo werd mij verzekerd Dit doen zelfs de meest ervaren traders nog Een regelrechte mind fuck dus Zodra je gaat spelen een tip van mijn kant Als ze dalen verkopen en als ze stijgen BIJKOPEN Maar dit is makkelijker gezegd dan gedigidaan Ik zou zeggen ga deze gratis app lekker downloaden en oefen eens met mobiel beleggen het is in ieder geval leuk tijdverdrijf in de kroeg op de bank of op de boot Posted in Mobile No Comments Posted by bart on Friday October 3rd 2014 Mobile Gaming Report Thanks to Distimo Our friends at Distimo a research company in Utrecht The Netherlands just released a 27 pages report about the mobile gaming market These slides are the highlights in my opinion The major findings are Games are still the most popular downloads for Phones whether paid or free The average selling price of games declined by 28 over the last year while the revenue generated by the most successful freemium games increased tenfold during this period in the Apple App Store for iPhone The presence of virtual currencies within games is one of the main reasons behind the popularity and monetization success of in app purchases 35 of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple App Store for iPhone Looking at the 300 most popular paid for applications 72 of downloads are generated by games while the remaining 28 of downloads are generated by applications other than games in the Apple App Store for iPhone The total revenue generated by top grossing games increased by 79 year on year in the Apple App Store for iPhone A small number of publishers dominate total game downloads ten publishers account for more than half of all downloads among the 300 most popular paid games in the Apple App Store for iPhone Notwithstanding the popularity of games the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores The number of games has increased faster than other apps only in the Apple App Store for iPhone the Apple App Store for iPad and GetJar but the growth rate for games in other stores is lower than for other applications It s interesting to see that more and more games and apps are using the freemium model and use micro transactions ingame transactions as described in my book A Brand New Playground to make money It s a trend that is apparently evident if you look at the data For more mobile research and consultancy please visit Distimo s website http www distimo com Posted in Gaming research Mobile No Comments Posted by admin on Wednesday July 27th 2011 New Distimo research is out I am still wondering why brands are still hesitating to start developing

    Original URL path: http://www.brandnewgame.nl/category/mobile/ (2015-12-02)
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  • Motion Graphic | BrandNewGame
    game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video KLIK Leader 2010 by Artibite Kevin Megens KLIK Amsterdam Animation Festival 2010 Short Trailer from klikamsterdam on Vimeo Check http www artibite com Posted in Events Motion graphic video No Comments Posted by admin on Wednesday September 15th 2010 KLIK Animation Festival leader contains virtual nudity Nice concept of real vs virtual world or reality versus dreams Klik festival leader from House of Secrets on Vimeo Animations by http www arjanm com Posted in Events Motion graphic No Comments Posted by admin on Wednesday September 15th 2010 Nostalgia Night Video Art in Utrecht The Netherlands Nacht van de nostalgie videomapping from mathijs on Vimeo VERY FREAKIN COOL ANIMATIONS Posted in Events Motion graphic No Comments Posted by admin on Thursday September 9th 2010 Pivot The Movie Pivot from Pivot on Vimeo Check out this cool short film animation from my dear friend Kevin amongst others at Artibite This is the link to the website http pivotthemovie com Posted in

    Original URL path: http://www.brandnewgame.nl/category/motion-graphic/ (2015-12-02)
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  • Music | BrandNewGame
    November 2011 October 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 July 2009 Categories advergame Advertising alternate reality Apple augmented reality Bart Hufen Brand New Playground Branding BrandNewGame Case consumer Digital e sports Events Facebook Fun game game advertising gamevertising Gamification Gaming research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video DJ Hero 2 Tiësto Trailer DJ Tiesto The Netherlands features in the new DJ Hero game DJ Hero 2 Posted in game Music Trailer 1 Comment Posted by admin on Thursday August 5th 2010 Pulse The Game trailer Dutch DJ Ferry Corsten s music in a game target blank Posted in game Music Trailer No Comments Posted by admin on Wednesday June 30th 2010 Blog Blog Talks on YouTube Speakers Academy Bizz Projecten Contact Dutch Game Garden 02 Arendstraat 27 1223RE Hilversum T 31 0

    Original URL path: http://www.brandnewgame.nl/category/music/ (2015-12-02)
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  • Personnel | BrandNewGame
    you can only ship goods red and green from shipper to handler to eventually load airplanes and increase your score Red cargo and red trucks means that something is wrong Either the information about this shipment has not been delivered in time information on the airway bill might be illegible information might be missing etc The variables that influence the red or green status of cargo will be more detailed in the next games The goal in the first game is to fly out as many planes as you can loaded from top to bottom to increase efficiency and to keep your warehouses as empty as possible Just In Time management We started this project early 2010 and the first game is almost finished now Starting the 6 th of January 2011 the game will be playable through www smartgatethegame nl and I m really looking forward to the response This is just an example to illustrate how games can help to achieve marketing objectives in this case even support change management issues within a branch A Brand New Playground will show you how games can be used as a marketing tool and how to build brands in the digital era We are talking about the era in which people have transformed from passive consumers to participating players This is an impression of the room and the crowd And me Posted in Personnel No Comments Posted by admin on Thursday January 13th 2011 Games for Internal Branding Microsoft Silver Line Society ARG Microsoft used an Alternate Reality Game to encourage players employees to increase cooperative working The puzzles had to be solved by working together before the 7th of december The strength of the execution lies in the fact that both virtual and real world elements have to be combined to achieve all goals check the films to learn more Posted in alternate reality Microsoft Personnel Serious game No Comments Posted by admin on Monday December 6th 2010 Games to support change management problems Today my dear client Air Cargo Netherlands Aniek and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague Den Haag IJsfontein GameWise Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e learning elements in a series of three stunning games of which the first is soon to be released It all started end 2009 when Air Cargo Netherlands Schiphol airport and the Dutch Customs approached IJsfontein GameWise with the question how a game could support their goals We sat down with them and decided to go into an analyse fase to determine if and if so how games could help to achieve their goals Soon we discovered that this would be a really cool project and we have been working on it the past year doing interviews with all the stakeholders within the logistic chain surrounding Schiphol After the interviews BrandNewGame developed the first ideas which gameconcepts could be effective for

    Original URL path: http://www.brandnewgame.nl/category/personnel/ (2015-12-02)
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  • Place | BrandNewGame
    research ingame advertising Innovation inspiration Interview iPad iPhone iPod Kinect Laat met je merk spelen Microsoft Mobile Motion graphic Music Personnel Place PlayStation Presentation product Promotion Research Serious game Social media talks Theory Trailer Trends video Steam the iTunes store for epic games offers Free Games Steam the online store for all epic games like Call of Duty R U S E and really many many more will offer f ive F2P Free to Play Launch Titles Offering Exclusive Content to Celebrate Launch Valve creators of best selling game franchises such as Counter Strike Half Life Left 4 Dead Portal and Team Fortress and leading technologies such as Steam and Source today introduced support for Free to Play F2P Games on Steam with the launch of five F2P games Available immediately the launch titles are Spiral Knights Forsaken Worlds Champions Online Free for All Global Agenda Free Agent and Alliance of Valliant Arms AVA Beginning tomorrow Weds with Spiral Knights and concluding Sunday with AVA each of the five launch titles will offer exclusive in game content to those who try the F2P game of the day on Steam In game transactions in all of the titles will be supported by Steam s micro transaction backend system that is available to Steamworks partners and currently used in Valve s Team Fortress 2 The introduction of Free to Play games is another example of the constant evolution of Steam said Jason Holtman director of business development at Valve Free to Play games offer new game genres and game experiences for customers while offering developers and publishers new revenue opportunities and the ability to reach customers in areas of the world where the traditional packaged goods model is less popular than F2P Specific details on the F2P games of the day and

    Original URL path: http://www.brandnewgame.nl/category/place/ (2015-12-02)
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  • PlayStation | BrandNewGame
    you how PlayStation was already providing all sorts of content in 2010 It organized consumer content photo s music and video s but was also connected to content providers like Hulu and Mubi arthouse movies and loads of other stuff It s nice to know that currently more than 50 of all PlayStations are connected to the internet which is about 30 million PlayStations globally Now in the near future PlayStation will largely copy Apple s functionalities the PlayStation will be the core of content that will be accessible by all Sony devices and screens in your household The cool thing is that they decided to make it an open system based on Android Hooray for Sony well done Now finally we can access Sony pictures Sony music and Sony PlayStation content with all kinds of devices and a specially designed remote control with touch screen and a complete abc on the back will help you to navigate through all that content Sony also promised to deliver full internet access instead of just limited versions of YouTube and Google The main difference is that with Google TV on the Sony televisions you can actually watch two layers of content at the same time internet television content Technically these two cannot be integrated as of yet but the layers are so well integrated that it will feel as one stream of content The older internet television force you to choose between either TV content or internet content the future televisions connected televisions will enable you to multitask like you never had before and make your tablet your third screen while sitting on the couch instead of your second screen I will be visiting the release of PlayStation Vita tomorrow where we will hear more undoubtedly Meanwhile read some more on the Sony USA website Posted in PlayStation No Comments Posted by admin on Monday February 13th 2012 Nissan uses game Grand Turismo to find talent for their Raceteam Maybe you are one of the 90 000 Gran Turismo 5 players that participated in the online cup facilitated by PlayStation and Nissan If not you missed a chance of a lifetime if you like cars tarmac and speed Nissan introduced their 370Z in GT5 and challenged all players to participate in their cup on a specially designed circuit within the game with the ultimate prize driving for the Nissan team in the 24 hours of Dubai Two young lads Thomas and Edwin won the Dutch challenge on the Roosendaal circuit last week and will therefore take part in the European final on Silverstone How is that for turning virtual experience into real life action I think Nissan does a great job to promote their brand amongst 90 000 young and eager car lovers and will definitely benefit from this excellent brand promotion There were six regions in total amongst them were Germany Austria France Switzerland Great Britain Ireland Spain Portugal and Italy The Netherlands Each territory supplies two contestants so a dozen

    Original URL path: http://www.brandnewgame.nl/category/playstation/ (2015-12-02)
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  • Presentation | BrandNewGame
    vooral sprak over het geven van vertrouwen aan medewerkers om optimaal te functioneren liet Google zien dat medewerkers laten experimenteren de voornaamste drijfkracht is achter innovatie Als je een veilige werkomgeving creëert voor medewerkers en echt 100 een organisatie inricht rondom die medewerkers dan gaat je organisatie floreren Vanuit BrandNewGame mocht ik in 15 minuten tijd demonstreren hoe een GameStorm zich voltrekt Normaal doen we dit met multidisciplinaire management teams van 6 man in een halve dag maar nu dus met 350 HR specialisten plenair in een volle zaal Uiteraard was het in dat kwartier minder diepgaand dan anders maar op basis van de feedback die ik achteraf kreeg is de boodschap toch blijven hangen games lijken op het leven en een game goed spelen is vergelijkbaar met een organisatie goed leiden Elke medewerker heeft dagelijks te maken met doelstellingen obstakels handelingen die destructief zijn en handelingen die constructief zijn Uiteindelijk leiden die handelingen tot een bepaalde score progressie of waarde creatie hoe je het maar wilt noemen Deze spelmechanieken zijn terug te vinden in een game uit 1986 op de Nintendo Game Watch genaamd Donkey Kong De GameStorm die wij met management teams spelen is niet anders dan die game Alleen spelen wij deze game 4 keer per jaar met onze opdrachtgevers om hun te helpen focus te houden op de kwartaaldoelstellingen te bepalen wat de voornaamste drie obstakels zijn welk huidige gedrag destructief is en welk gewenst gedrag een constructieve bijdrage zou kunnen leveren Iedere keer dat we de GameStorm met opdrachtgevers spelen eindigen we met een potentiële progressie op tafel van minimaal een miljoen euro en dat maakt het mogelijke effect van gedrag ineens inzichtelijk Ik ben AFAS en de organisatie Feller Media enorm dankbaar dat ik hier mocht spreken en ik hoop met Bas Westerweel Bas CEO AFAS en de andere sprekers nog lang contact te houden want het zijn personen die op hun manier het verschil maken binnen onze economie en samenleving Dankzij een open vizier en gedurfde concepten voegen ze waarde toe Met name AFAS met dit initiatief want de Beter ondernemen show is immers een content strategie waarbij kennis gratis wordt gedeeld De les is dus durf te experimenten leer ervan en verbeter Of begin gewoon eens met een GameStorm voor 2 500 Bart Player 1 BrandNewGame Posted in Bart Hufen BrandNewGame Events Presentation No Comments Posted by bart on Thursday March 26th 2015 40 Social Gaming Mechanics 40 Social Mechanics for Social Games Raph Koster View more presentations from Flip Flap Man Tags facebook games gamification gaming Social twitter YouTube Posted in Presentation No Comments Posted by bart on Sunday July 15th 2012 Gameful design Gamification an extensive presentation Only 177 slides by a German called Sebastian Deterding from London Enjoy Don t Play Games With Me Promises and Pitfalls of Gameful Design View more presentations from Sebastian Deterding Posted in Presentation No Comments Posted by admin on Thursday July 7th 2011 Great Presentation about Gamification by Bunchball After reading their free

    Original URL path: http://www.brandnewgame.nl/category/presentation/ (2015-12-02)
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