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  • Responsive extension Voiceworks website | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    fully responsive on all devices We were challenged to not take the typical mobile first approach but to make a great mobbile experience based on the desktop design Thanks to the Omega framework and the grid like approch in the design we are very satisfied with the end result By Jons Slemmer 21 11 2014 MORE NEWS National Academic Facebook Hashtags Explained Choosing Your CMS Drupal and WordPress The Ultimate

    Original URL path: http://www.joygroup.nl/news/responsive-extension-voiceworks-website (2016-01-27)
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  • EDBA | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    Back EDBA Previous Pause Next Other projects MORE PROJECTS The EDBA promotes links between organisations as government businesses research and education the triple helix in order to develop the human intellectual financial and cultural capital In that spirit we created a brand new web concept and design to convey this message in a transparant way By Jons Slemmer 12 03 2014 Learn more Contact Jons Slemmer now for information and

    Original URL path: http://www.joygroup.nl/portfolio/edba (2016-01-27)
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  • National Academic | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    Academic The website focusses on a better usabilty with an iconic approach to navigation The old database was kept in place and a lot of content and functionality was re used saving time and money The new theme was built on the Omega framework By Jons Slemmer 04 09 2013 MORE NEWS Responsive extension Voiceworks website Facebook Hashtags Explained Choosing Your CMS Drupal and WordPress The Ultimate Guide to A

    Original URL path: http://www.joygroup.nl/news/national-academic (2016-01-27)
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  • FACEBOOK HASHTAGS EXPLAINED | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    which will be further found under one related hashtag Users will get access more easily to the information they need by typing the hashtag on the Facebook search bar and brands will have all their content exposed in the same place So what Facebook hashtags do is to open up the company s reach to audience beyond that of their Facebook page It is important though to recognize those hashtags that are really relevant for your brand and use them wisely without overwhelming the users Misplaced hashtags or irrelevant ones will only create a spam effect and a bad image for the company Here is an important aspect that marketers and business owners should know about Facebook hashtags If you are already using hashtags in an advertising campaign through other channels you can amplify these campaigns by including your hashtags in Facebook advertising Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook Does your business page need Facebook hashtags The official announcement of Facebook hashtags mentions that you should not count on them instead of your already established marketing campaigns Like other Facebook marketing tools hashtags allow you to join and drive the conversations happening about your business We recommend you search for and view real time public conversations and test strategies to drive those conversations using hashtags Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile We recommend you continue to focus on your existing campaigns to drive your most important business objectives To be sure you are using Facebook hashtags in the right way here are some tips for you to start engaging with this new feature Don t overwhelm people with hashtags limit yourself to using

    Original URL path: http://www.joygroup.nl/news/facebook-hashtags-explained (2016-01-27)
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  • WHAT IS CONVERSION RATE AND WHY SHOULD YOU CARE? | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    because they may be too familiar with the overall website So your website might have some obstacles for which you re not getting the desired conversion rate and this is because obstacles stop people from taking your desired actions Thus it s important that you constantly measure your business conversion rate and start taking action when numbers are not satisfactory finding those obstacles and eliminating them Why Should You Care About Conversion Rate The conversion rate it s not just some data for your business that can pass unnoticed Measuring effectiveness of your overall website resulting in a conversion rate is actually measuring how successful your business is So you should definitely care about your conversion rate because even when you managed to improve it by 1 it means that you actually didn t spend so much money in vain on those nice marketing campaigns it means that people are engaging with your services or your business and it surely means that your revenue will be increasing visibly How to Improve Your Conversion Rate One good way to improve your conversion rate is to try doing some A B testing If you re not familiar with this type of testing A B testing refers to a type of experimenting with two variants in order to identify the changes that could increase or maximize an outcome of interest The two versions used in this experiment are almost identical but only one of them has a small variation that may or may not impact the user s behavior Let s take an example Let s say you have a customer database of 1000 people and you d like to create an email campaign with a discount code in order to generate sales through your business website You split your database in two parts and you create an email for the campaign But when you send the email the first 500 people will receive the original email and the other 500 people will receive almost the same email but with a slightly different call to action Of course your discount code must be different for each email so you can measure the success of each type of email sent and decide on which is the most effective way to compel customers into making a purchase You can also start improving your conversion rate by doing small changes to your website For example you could try to make your user s life easier by focusing on accessibility and usability Try to think as your user and put yourself in their shoes Is it clear enough where to click in order to buy the product or to see its specifications Can users actually find the products and purchase them in the first place What about the policies for products are they visible and clear enough Making your user s life as easier as possible will provide you with lots of advantages and an increase in the conversion rate Moreover there is also the idea of

    Original URL path: http://www.joygroup.nl/news/what-conversion-and-why-should-you-care (2016-01-27)
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  • UNDERSTANDING THE BASICS OF GOOGLE ANALYTICS | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    Traffic Graph can also be set to show details on an hourly basis daily basis weekly basis and monthly basis so you can see the traffic information on the overall or précised for a specific time or day Quick Stats The next important chart you need to analyze in Google Analytics is the Website s usage Quick Stats You can also find this chart on your Dashboard just under the Traffic Graph You ll see that the chart shows 7 key numbers for your website all according to the selected period you have chosen in the right corner of this page Let s go through them one by one Visits On Visits Google Analytics shows you the total number of visits to your website meaning that it registers each time a person opens your website in a browser Page views Here you can see the total number of pages that were viewed by all visitors on your website The higher the number the more engaged are your readers with your content Avg Visit Duration The Average Visit Duration tells you the average time that your visitors spent on your website Your goal here is to have informative and good quality content on your website so that your visitors spend more time on reading it New Visits New visitors metric on Google Analytics shows you the percentage of total new visitors who opened your website in a browser for the first time What most website owners strive for is a well balanced number between new and returning visitors Unique Visitors Unique Visitors metric represents the total number of individual visitors to your website After visiting your website the system uses a cookie that identifies the user the second time he accesses the website being counted as a Returning Visitor Pages Visit This metric reveals the average number of pages that are viewed per visit An increased number in Pages Visit tells you that your visitors are engaging with your content and want to read more of it clicking on several different pages in only one visit Bounce Rate The Bounce Rate represents the percentage of single page visits This metric usually tells you whether or not a visitor has found what he she was looking for on your website A lower number is better as it means that the visitor found what he she was searching for and continued to view more pages The Traffic Sources The Traffic Sources overview refers to groups of visits showing you the specific place that sent each user to your website Traffic Sources are grouped as following Organic which is search traffic that is not paid Referral refers to a visit made through a link to your website from another website Campaign users clicked on one of your campaign tracking URLs Direct Traffic users have introduced directly your website s URL in the browser Here you can also find information about keywords that lead users to your website sources that led them to it Google

    Original URL path: http://www.joygroup.nl/news/understanding-basics-google-analytics (2016-01-27)
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  • Promovendum | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    are proud to develop their biggest website Development Time was short on this one we managed to do the first release within 3 weeks and improve the site with each new release once again Drupal proved to be the right tool for the job Also Promovendum s back end processes are easily integrated within Drupal SEO and user reviews The promovendum website is greatly depends on SEO strategy and reviews

    Original URL path: http://www.joygroup.nl/portfolio/promovendum (2016-01-27)
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  • OPTIMIZING CONTENT STRATEGY FOR USERS AND SEARCH ENGINES | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    create a website content strategy When creating a website content strategy you need to consider several factors and steps that need to be implemented in your content planning 1 Understand your Brand First of all you need to have a full understanding of your brand and its values Many businesses skip this step but there is a reason why you need to know exactly how should be your voice tone where do you stand and what is important to say Remember that you are the voice of your brand and you need to transmit exactly what it means to its users There are many tools that you can use to understand you brand For instance you can do a simple SWOT analysis mapping your brand s strengths and weaknesses along with its opportunities and threats in the marketplace From this you will understand and align your tone of voice to brand values and get some ideas of what you can write about and how to proceed with your content planning 2 Understand your Audience Now that you know what your brand stands for and what are its values you need to know who are addressing to You need to get to know your audience and create specific profiles of users that you could target through your content The best tool here is research So you ll need to send some surveys via email where you ask general questions to determine where your brand and its products service sit in the lives of your target users Then when you have gathered some quantitative data you can focus on some qualitative data by organizing focus groups that will help you understand the tone and emotive pointers towards the brand At the end you should have a pretty clear picture of who you are how is your brand perceived and what tone should you use in the articles and the overall content strategy 3 Brainstorming Brainstorming ideas will activate your creativity and help you choose a topic to write about This should be easy if you know pretty well your company but there are many other methods that could help you decide what to write about depending on your user s interests After deciding on a topic the first thing is to do a keyword research and choose the right keywords that could help you attract your target audience You can use Google AdWords Keyword Tool which can help you find the right keywords that will provide larger audiences depending on monthly searches and high search volume What is most important here is that you use your keywords wisely Besides using your keywords several times in the article body there are some other places that should also contain your article most relevant keyword The title the keyword should be used as close to the beginning as possible The URL Heading use your keyword in more than one heading h1 h2 h3 Images write the keyword in the file name and alt tag First

    Original URL path: http://www.joygroup.nl/news/optimizing-content-strategy-users-and-search-engines (2016-01-27)
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