archive-nl.com » NL » J » JOYGROUP.NL

Total: 81

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • THE ULTIMATE GUIDE TO A/B SPLIT TESTING | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    exactly what it sounds like you have two versions of an element A and B and some kind of metric that defines success A B testing requires that you subject both variants A and B to simultaneous experiments in order to determine which one is able to score higher on your success metric In the end that version which was more successful will be used for the real world use Here is a good example of A B Split Testing used to improve Email Marketing Campaigns from Mailchimp In this example they are testing subject lines for Email Marketing Campaigns What to Test with A B Split Testing Usually the choice of what to test will clearly depend on your goals If your goal is to increase your conversion rate you need to look at the elements involved with conversion and decide with which one to start experimenting Even though every split testing is unique here are some examples of elements that can be tested during an A B testing Headlines size color Content length wording font placement on page Layout and style of website Social Media Buttons placement size Product pricing and promotional offers Call to action Buttons Buy Now Sign Up size color placement on webpage Images on landing and product pages Tools for Creating Your First A B Split Testing Once you have decided on the element you want to submit for split testing you need to choose the tools for testing it There are several options you can either integrate this experiment with your Google Analytics account or you can create an experiment with another specialized service Google Analytics offers you the possibility to experiment in order to improve your conversion goal or any other element on your website There is a simple process for creating

    Original URL path: http://www.joygroup.nl/news/ultimate-guide-ab-split-testing (2016-01-27)
    Open archived version from archive


  • 4 AWESOME CLOUD TOOLS FOR BUSINESSES| JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    big presentation from your computer phone tablet and from Dropbox website This free service also allows you to share your documents with others and when your computer has crashed you can relax because none of your stuff will ever be lost 2 Accounting Invoicing Accounting may not be our thing but it s rather an important and necessary evil in any business So you ll need to keep track of your income and expenses and for this you can use MoneyBird one of Cloud tools The same applies to invoicing Invoicing is responsible for your business cash flow so it s a very important part of your business MoneyBird is one of our favorite Cloud tools for invoicing and accounting MoneyBird offers you an easy way to invoice your clients and keep track on your accounts This Cloud tool is easy to use and is great for freelancers and small companies It provides simple creation of invoices reminders for sending invoices faster transactions via PayPal archive of receipts and it can be reachable anytime via iPhone We use it at Joy Group and we are very happy with its services 3 Managing People and Time Collaboration is so important in any business and if you d like to create a good and proper environment for your employees you ll find that Basecamp is one of the most appropriate Cloud tool for doing the job right Basecamp will help you keep track of projects discussions files and events from the beginning to the end all in one place You can start with a 60 day free trail and then switch to any package that suits best your needs With Basecamp you can create discussions send messages between workers make to do lists and assign tasks upload files and images and much

    Original URL path: http://www.joygroup.nl/news/4-awesome-cloud-tools-businesses (2016-01-27)
    Open archived version from archive

  • 8 TIPS FOR SOCIAL MEDIA INTEGRATION TO BUSINESS| JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    to integrate to your business website visible and up to date social media buttons Best practices suggest that the social media buttons should be displayed on the top of your homepage on the bottom or all along the site You can also add social media buttons to the navigation so that users can easily see them while moving from one page to another It is also recommended that social media buttons should open in a new window so that users don t leave your website altogether Also there is no need to link all your social media channels to your website Instead you can just link those who are most relevant and where you activate daily or at least on a weekly basis Linking your website to an abandoned social media channel can do more harm than good Here is an example of large visible Social Media buttons at the bottom of the page from the official page of Sony Store 2 Include Share Buttons What s the point in creating useful and relevant content for your users if they don t get the chance to share it with their friends Share buttons are a great way to get social impressions from your users get promoted by them and also get recommended This can be a free service and great way to understand your audience in order to adjust your offers articles or anything you promote on your business website according to its needs Make it as simple as possible for your users to share your articles products or services with others by adding social sharing buttons to your pages CNN com uses share buttons right at the top of the article allowing users to share the new with other people 3 Include Social Media links to your email footer As a business owner you surely send a lot of emails everyday So why not use this opportunity to let people know about your business Social media integration means that you need to Include social media links to your email footer This will help you create awareness about your business or at least curiosity People might click on the link to find out in which industry your business activates or what do you do for a living Remember though to not exaggerate with these link and try to use only those where you are highly active so that people could find relevant and updated information about your business 4 Include QR Codes on Printed Materials QR codes are a great way to promote your business by using such as simple feature This clever tactic will help you create awareness of your business because it makes it easier for people you get into contact to find your social media channels and connect with you So get your offline connections engage in online and you ll double your success 5 Add Social Media Links to Your E newsletters Of course your e newsletters readers should be able to reach you at any

    Original URL path: http://www.joygroup.nl/news/8-tips-social-media-integration-business (2016-01-27)
    Open archived version from archive

  • WHAT IS THE CLOUD AND HOW CAN IT IMPROVE YOUR BUSINESS? | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    strategy Jan Baan founder of Baan Corp says Business processes should be the core element in the cloud not Word documents or e mail Everything in the cloud should grow out of an inherently collaborative business process You have to think beyond the business processes in your company to linking your customers customers to your suppliers suppliers and draw them all together in a common end to end business process You can create those relationships much faster now but people aren t taking advantage of it So you need to step up and realize the importance and the advantages that you may get if you move your business in the Cloud How Can the Cloud Improve Your Business Using the Cloud in your business can bring your lots of benefits such as increased efficiency and can strengthen your business But there is more to cloud computing than getting your storage capacity or applications as a service within minutes Here are some important Cloud benefits that you may need to take into consideration Business agility Being able to provide results faster cheaper and with more quality that your competitors might actually give you a competitive advantage in the longer run The Cloud allows you to reduce both time and costs by faster collaboration resulting in great success for your business New business models The Cloud makes it easier to start business innovation initiatives when using or combining its services that can result in innovative business models generating new value propositions and new revenue streams Less capital expense Having no fixed computer servers or hardware means lower costs for your business Better use of resources The Cloud allows you to utilize more efficiently your physical resources and reduce energy consumption in comparison to the traditional IT approach Less operational issues Cloud computing

    Original URL path: http://www.joygroup.nl/news/what-cloud-and-how-can-it-improve-your-business (2016-01-27)
    Open archived version from archive

  • EB FlevoResearch BV | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    Pause Next Other projects MORE PROJECTS Flevoresearch com is one of the websites in a multisite setup for our client Emotional Brain BV For this website we took care of the concept design development and hosting Major goal of the website is to inform visitors to take part in the medical research and make it possible to take part in this By Jons Slemmer 03 06 2013 Learn more Contact

    Original URL path: http://www.joygroup.nl/portfolio/eb-flevoresearch-bv (2016-01-27)
    Open archived version from archive

  • PROJECT PROCESS AND MANAGEMENT: AGILE VS. WATERFALL| JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    the whole project process are defined upfront there is no room for change And if there is no change there is no room for learning or improving the project Thus change becomes a problem Moreover there is a chance that the project doesn t go as planned and this might also cause several other problems that couldn t be solved without the embrace of change Finally projects that follow this traditional management project process can take a long time to complete because each phase takes proper time for documentation and deliver results therefore a finalized project could take much time to get completed What is Agile Project Process Management The Agile Project Management is an iterative method of determining requirements for engineering an information technology development projects in a highly flexible and interactive manner Agile is best suited for projects that may be too complex for a customer to understand before testing prototypes Agile was created as a response to the traditional project process methods and was developed to encourage important key team members to focus on rapid small and interactive changes The management process does not settle a 100 end goal but small teams start working on the project guided by a settled direction where the only limitation is time or budget To make this more clear let s take and example so you have 3 weeks to build something that leads you to this not 100 defined goal The teams start working and creating it in sprints of 2 to 3 weeks and then deliver something fully functional Now based on the completed deliverables and experiences that the team members had gained while building you decide the goals for the next sprint Agile project process allows you or the client to change the direction because of something learned in sprint no 3 for example You get more knowledge and experience and you provide a product that satisfies our client s needs Agile has many advantages over the traditional models Project teams are able to quickly create functionality and features that can be reassessed and improved over time Also the product can be released on the market more quickly as each sprint guides the team toward the right direction and the implementation of changes makes it easier to finalize the project There is also the knowledge and experience gained by the team members while shifting from one direction to another and dealing with both change and the unknown As for disadvantages some people may consider that even though with Agile project management you are able to save money and time on the overall project every sprint and shifting direction can require even more money time and other resources in order to be completed Here at Joy Group we think that every change comes with a cost but no change or a later stage change would require way more money So we think that even though Agile s changes require more money and time at every sprint they prove to

    Original URL path: http://www.joygroup.nl/news/project-process-and-management-agile-vs-waterfall (2016-01-27)
    Open archived version from archive

  • MOBILE FIRST | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    you for the explosive growth and new opportunities emerging on mobile today Mobile has been declared the next big thing so you need to be prepared and focused on this direction in order to help your business survive on the market This means that you ll need to adjust your goals according to the changes and trends that happen in the market so you can confront your competitors with the best and most innovative weapons Moreover the mobile first concept will determine you to focus on the most important aspects of you company and prioritize what it s essential and makes you stand out from the crowd Thus the idea of mobile first requires that you leave behind the unnecessary elements and build up a mobile concept first that focuses on user experience and user context delivering quick and meaningful information for your users Mobile first idea creates new ways of thinking about how people interact with each other with data and with their immediate surroundings Thus this concept delivers innovative experiences by creating new capabilities that allow you to build context aware applications and highly innovative experiences for your most loyal users Still feeling hesitant about Mobile First Well you should be Changing the way of thinking and building your company s websites can be really difficult and it involves hard arguments for such an idea to go through your rational system Mark Brown Senior VP of Communications Planning at The Garage Team Mazda talks about the growing importance of mobile and the mobile first approach What about Responsive Web Design and Mobile First It could be said that responsive web design and mobile first are made for each other They complement each other as you begin with a mobile device size which needs to include only the most

    Original URL path: http://www.joygroup.nl/news/mobile-first (2016-01-27)
    Open archived version from archive

  • COLOR PSYCHOLOGY IN WEB DESIGN | JOY GROUP OPEN SOURCE DRUPAL EXPERTS
    gathered some of the main colors with their most common perceptions RED is traditionally associated with love and passion being a stimulating and exciting color It is used for showing danger or warning and it could also suggest determination boldness and strength Regarding web design warmer reds like brick or maroon are suitable for website that want to suggest lasting qualities Youthful website suggesting energy could use a more brighter red true red or tomato Coca Cola s website design uses red as a primary color with a light grey and white in the background offering a better contrast and visibility Here red is associated with excitement energy and happiness perceptions that Coca Cola want to transfer to its product ORANGE usually suggests energy and enthusiasm comfort fun creativity and in website design this color is also associated with affordability It is a rather loud color that users can notice against their will so it is recommended to be used wisely Orange Corporation uses some orange touches in their website design that can be spotted really easy due to the contrast with the dark background Orange expresses exciting creativity within the writing and buttons keeping a comfortable and warm feeling YELLOW is considered the most energizing color being associated with the sun with happiness and warmth Bright yellow is most suitable for websites designed for children as it is able to get their attention Darker shades suggest antiquity wisdom and curiosity being suitable for websites that engage in proving intelligence or a sense of authority BLUE is often associated with security trustworthy and dependability It also offers the feeling of peace and tranquility being extremely suitable for companies providing financial services that need to transit confidence and reliability Success and experience is suggested by using dark blues while light blues are most suitable for friendly and open websites such as social media websites Skype com is using a blue color scheme in combination with white background and some green touches The light blue suggests friendliness trust and professionalism values that the company wants to transfer toward its product GREEN is traditionally associated with nature and positiveness It also suggests life good luck money optimism health and freshness Green is the symbol of fertility and has a calming effect Animal Planet s website design has a color scheme including colors like green black grey and white While the focus is on the white and green logo the black and gray offer a more serious and professional look to the website PURPLE is traditionally associated with royalty power luxury and nobility It is used in dark version by websites that want to offer a mysterious and elegant look PINK suggests tenderness romance love innocence and is known for its calming effect It is also associated with youthful femininity and it is a rather playful color Due to the fact that Pink is mostly associated with young girls and innocence Barbie s website design has several tones of pink and people could easily

    Original URL path: http://www.joygroup.nl/news/color-psychology-web-design (2016-01-27)
    Open archived version from archive



  •