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  • STEM Industrial Marketing Centre - STEM Industrial Marketing Association
    The Next Strategy op 30 april 2015 Lees hier zijn verslag 3D printing 11 december 2014 Lees hier waarom Arno de Kort DeKorte teksten aan de Thunderbirds moest denken tijdens de masterclass over 3D printing en de consequenties hiervan voor de marketingstrategie en business modellen van organisaties Lid worden Aanmelden om lid te worden kan via dit formulier Lees wel eerst het reglement van STEM Industrial Markerting Association zodat je op de hoogte bent van de voorwaarden van het lidmaatschap Wil je eerst nog nadere informatie of een keer kennismaken vraag dit dan hier aan Subnavigatie STEM Industrial Marketing Association Ledenvoordelen Membership Kom kennismaken Jaarprogramma Impressies Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives Program and planned start 2014 Tuition fee and application New Product Development Innovation Learning objectives Dates Tuition fee and application The PDMA Exam

    Original URL path: http://www.stemsite.nl/en/page/697 (2016-01-29)
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  • STEM Industrial Marketing Centre - Coaching: strategy
    strategy session consists of the following models which can be adapted to your wishes of course analysis of the customer s business drivers the business drivers of the players in the chain and your value concepts key success factors and the competitors benchmark resulting in your strengths and weaknesses trends and movement in the markt confrontation of the market with your strengths and weaknesses and determining business issues determining capabilities to compete determining present and future product market combinations making choices using the segment invasionplan and MABA analysis positioning choosing correct customer interfaces revision of mission and vision actionplan Success Work session No theory no presentations but an intensive work session Crtical look at yourself Gaining more in depth knowledge and don t be satisfied too quickly with the outcome Challenging and renewing Returning home dead tired but satisfied Quote Managementteam building material producent Heavy program but in two days we had listed all points knew what we had to do and had revised our mission and vision Now we get cracking to work things out Fast and efficient totally renewing and rejuvenating Result STEM puts the results conclusions and lack of information in a report and makes a plan of action for the next steps Please contact our specialists by phone 0031 356 022 509 or email On the basis of a personal talk we will submit an offer free of charge Subnavigatie Strategy Change Sales performance Marketingplans Value creation Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning

    Original URL path: http://www.stemsite.nl/en/Strategie (2016-01-29)
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  • STEM Industrial Marketing Centre - Coaching: change
    practise practical situations during a few sessions and get assignments which will be discussed in one or more plenary sessions Result Participants will gradually discover what has to change and why They will be motivated to change their procedures The results will stimulate them to keep on changing Please contact one of our specialists by phone 0031 356 022 509 or email On the basis of a personal conversation we ll submit an offer Success No videocameras no back to nature freak talks but working with recognizable concrete bottlenecks Coaching by experienced consultants who are familiar with these problems because they have been there too No theory Subnavigatie Strategy Change Sales performance Marketingplans Value creation Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives Program and planned start 2014 Tuition fee and application New Product Development Innovation Learning

    Original URL path: http://www.stemsite.nl/en/veranderen (2016-01-29)
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  • STEM Industrial Marketing Centre - Coaching: sales performance
    If desired your salesmen or we ourselves do market research and or study We give you a clear picture of the market complete your customer pyramid and define the degree of penetration Besides we or you collect data which reflect the relative appeal of your customers and or groups of customers and your capabilities to compete That s the basis on which we redefine customers and prospects Then we determine per customer or group of customers the positioning and the respective customerinterface In this way the salesman can determine as effectively as possible which customer or prospect should be visited and how often Who should be called or be invited for a talk Success Discussion on the basis of recent figures Salesmen discover how they can work more effectively Result insight into the customers and prospects in the market clarity about the person whom you have to focus on classifying customers on the basis of customerprofiles other customerinterfaces Implementation We ll carry this out in a number of small workshops On the basis of the presented results we ll draw conclusions and specify points of action We agree on ambitious sales sub goals by mutual agreement Please contact our specialists by phone 0031 356 022 509 or by email On the basis of a personal talk we ll submit an offer Subnavigatie Strategy Change Sales performance Marketingplans Value creation Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives

    Original URL path: http://www.stemsite.nl/en/verkoopperformance (2016-01-29)
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  • STEM Industrial Marketing Centre - Coaching: marketingplans
    Brief and to the point Actionlists Frustrating but stimulating because we are aiming for perfection new ways results Results All your ideas listed ambitious goals and action above average growth enthousiastic and motivated fellow workers Please contact our specialists by phone 0031 356 022 509 or by email On the basis of a personal talk we ll submit an offer Quote Manager of a large building company after two marketingplans had been presented Normally I m critical and don t often agree with the conclusions This is the first time that I ll completely adopt the conclusions Men let s do this Why more If you want to realize goals it should be based on a plan Marketingplanning doesn t appear to be very difficult There are enough books and you can download checklists from the internet But the marketingplan that STEM Techniek en Marketing has in mind has dog ears and coffee stains Is filled with deletions and notes It is on top of the pile and no tfiled away in a deskdrawer A construction company put salesmen engineers and realisation in one room This is the first time we talked together about customers made clear choices Agreed on which customers we will and which customers we won t be making an offer Subnavigatie Strategy Change Sales performance Marketingplans Value creation Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives Program and planned start 2014 Tuition fee

    Original URL path: http://www.stemsite.nl/en/marketingplannen (2016-01-29)
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  • STEM Industrial Marketing Centre - Coaching: value creation
    than your competitor The rest will follow You ll have direct insight in valueconcepts if you make yourself completely acquainted with the business of your customers The next step is finding the right competences and a new settling mechanism After all you do want to profit from the value you created STEM Techniek en Marketing can support you in various ways In a workshop we can formulate the business drivers and the respective valueconcepts on the basis of present expertise together with your fellow workers We can also do a value research and use that as input for the discussion Together with you we determine valueconcepts and work out an implementationplan in a number of workshops Success You are innovative New concepts stimulate your fellow workers make customers enthousiastic Innovative but this time with marketing Results new customers more business with existing customer securing customers New impuls to make customers enthousiastic Quote We now have a clear understanding how to adjust our products so our customers save money The profit is for our customers but now we have 100 of his business Please contact our specialists by phone 0031 356 022 509 or by email On the basis of a personal talk we ll submit an offer Subnavigatie Strategy Change Sales performance Marketingplans Value creation Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives Program and planned start 2014 Tuition fee and application New Product Development Innovation Learning

    Original URL path: http://www.stemsite.nl/en/waardecreatie (2016-01-29)
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  • STEM Industrial Marketing Centre - STEM-congres 2015: Hoe merkwaardig is B2B?!
    je inspireren tot verandering Key note en experts Prof Dr Paul Matthyssens Trends in industrial marketing wat is de rol van branding in de toekomst daarbij Aangevuld met lezingen en talks van experts op het gebied van branding in industriële en B2B markten Wanneer Donderdag 4 juni van 13 30 tot ca 18 00 uur Waar High Tech Campus Eindhoven Kosten De kosten voor deelname aan dit congres bedragen 145 excl BTW Netwerkborrel aan het eind inbegrepen Deelname Deelname is alleen mogelijk door vooraf in te schrijven Dat kan via de button hiernaast Subnavigatie Hoe merkwaardig is B2B Sprekers Voor wie Redenen deelname Dutch Technology Week Kort over STEM Persberichten Artikelen over B2B branding Hoofdnavigatie Who is STEM Improve your knowledge of industrial marketing Organization Profile Vision Mission Staff members Contact References Themes STEM training programs STEM in company STEM consultancy STEM research Branches Academy Industrial Business Marketing Academy Upcoming events Industrial Business Marketing Sales Doel en doelgroep Data en locatie Kosten en inschrijven Advanced Industrial Business Marketing Advanced IBM Ned Background Learning objectives Program and dates Tuition fee Industrial Marketing Program Background Learning objectives Program and planned start 2014 Tuition fee and application New Product Development Innovation Learning objectives

    Original URL path: http://www.stemsite.nl/en/congres (2016-01-29)
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  • STEM Industrial Marketing Centre - STEM-congres 2015: Hoe merkwaardig is B2B?!
    wisselen af met ondernemers onderzoekers en adviseurs zodat deelnemers aan het STEM congres zoveel mogelijk geïnspireerd raken en eenmaal terug op kantoor de verkregen informatie direct kunnen toepassen Andere sprekers Zo spreekt naast Prof Paul Matthyssens René Epping mede oprichter en partner van reclamebureau Doorrood René helpt ons om van buzzwoord naar strategie te komen Want het hebben van een sterk merk is één er iets mee doen is een tweede En juist veel B2B marketeers worstelen met de vraag hoe branding kan bijdragen aan het verkoopresultaat van hun organisatie Dingeman Kuilman van Total Identity Eindhoven geeft vanuit het thema merk identiteit hands on tips over het positioneren van innovatieve B2B bedrijven in design en communicatie Wat zijn de do s en don ts En welke veranderingen zien we om ons heen Promovendus Tom Dolkens Nijenrode University doet onderzoek naar de toepassing van B2B branding en de effecten daarvan Tijdens dit congres doet Tom Dolkens voor de eerste keer publiekelijk opening van zaken over de bevindingen van zijn promotieonderzoek Stephan Rein FLEX theINNOVATIONLAB legt in zijn bijdrage aan dit congres de link tussen productdesign en de merkwaarden van een organisatie Dit doet hij aan de hand van een praktijkcase voor het agrarische High Tech bedrijf Lely Dutch Technology Het STEM congres is onderdeel van de Dutch Technology Week georganiseerd door Brainport Eindhoven welke van 31 mei tot 6 in de regio Eindhoven plaatsvindt In de komende weken worden de laatste sprekers aan het programma toegevoegd Meer informatie Meer informatie over het STEM congres vindt u op www STEMcongres n l U kunt zich via de button aan de rechter zijde van deze pagina aanmelden voor deelname Persbericht 8 april 2015 Subnavigatie Hoe merkwaardig is B2B Sprekers Voor wie Redenen deelname Dutch Technology Week Kort over STEM Persberichten Artikelen over B2B

    Original URL path: http://www.stemsite.nl/en/page/695 (2016-01-29)
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